My colleague Martha France recently wrote about how marketing organizations are being asked to do more than ever to contribute to operational effectiveness company-wide. This expanded role requires investments in talent and advanced, often complex, software systems. Choosing the right marketing technology for your organization is essential, but it’s only part of the equation. How you staff, configure and manage these systems correlates directly with the value your organization derives from the technology, which ultimately impacts competitive advantage and the return on your investment.
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Tags:
manufacturing marketing,
marketing ROI,
marketing budget,
MRM,
marketing technology,
Insurance Marketing,
marketing resource management,
marketing operations,
risk management,
marketing resource management investment,
financial services marketing,
Competitive advantage,
marketing staff,
marketing technology buyers' resources,
franchise marketing
Advances in technology, changing customer needs, and other market and societal forces are converging to evolve and expand the marketing function. Indeed, “Marketing’s role in strengthening a company’s operating effectiveness has never been more important,” according to a recent report in Harvard Business Review.
Here are some examples of how marketing’s cross-departmental involvement is being used to strengthen companies’ operational effectiveness.
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Tags:
marketing budget,
human resources,
collaboration,
marketing technology,
customer experience,
Insurance Marketing,
marketing operations,
financial services marketing,
marketing staff,
marketing technology buyers' resources,
franchise marketing
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Tags:
branding,
marketing leadership,
corporate culture,
collaboration,
brand consistency,
financial services marketing,
Bank Marketing Today by Vya,
podcast,
marketing data analytics,
data-driven marketing,
social responsibility,
philanthropy
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Tags:
branding,
digital marketing,
buy-in,
marketing leadership,
brand consistency,
financial services marketing,
sales and marketing alignment,
banking customer experience,
Bank Marketing Today by Vya,
podcast,
marketing data,
social responsibility
What does the term brand mean to you? Many people mistakenly see brands as merely logos and color palettes, when in fact, brands are so much more. Your brand is the platform for presenting your business and its values to the marketplace. It differentiates your company, your core products and your services, in a way that guides the customer journey.
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Tags:
brand consistency,
Marketing Communication,
brand experience,
marketing channels,
financial services marketing
Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.
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Tags:
marketing strategy,
video,
financial services marketing,
banking customer experience,
Bank Marketing Today by Vya,
data-driven marketing,
marketing strategy for banking products
Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.
Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.
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Tags:
brand consistency,
MRM,
marketing resource management,
marketing asset management,
financial services marketing,
streamline marketing,
distributed marketing,
marketing portal,
marketing resource management best practices
