My colleague Martha France recently wrote about how marketing organizations are being asked to do more than ever to contribute to operational effectiveness company-wide. This expanded role requires investments in talent and advanced, often complex, software systems. Choosing the right marketing technology for your organization is essential, but it’s only part of the equation. How you staff, configure and manage these systems correlates directly with the value your organization derives from the technology, which ultimately impacts competitive advantage and the return on your investment.
Tags: marketing ROI, bank marketing, marketing budget, MRM, marketing technology, marketing resource management, marketing operations, risk management, marketing resource management investment, Competitive advantage, marketing staff, marketing technology buyers' resources
MRM systems deliver clear ROI
Apr 09, 2015
It’s no secret that a marketing resource management (MRM) system has a powerful impact on business. The right software can help boost sales, protect your brand, optimize marketing campaigns and streamline workflow. We’re often asked how these benefits can be translated to tangible impact to a company’s bottom line.
Tags: marketing resource management ROI, MRM investment, MRM ROI, MRM benefits, marketing resource management investment, systems, marketing technology buyers' resources