This year’s Franchise Customer Experience Conference (FCXC) brought together industry leaders, innovators, and experts from every corner of the franchise industry. The 3-day event was jam packed with informative workshops, breakout sessions, panel discussions, and of course networking. I’m excited to share my top 3 takeaways from FCXC 2023 that highlight the trends and strategies that are likely to drive customer experience and innovation across the franchise industry in the year ahead and beyond.
Read More >
Tags:
marketing campaign,
customer experience,
local marketing,
franchise marketing,
multi-brand marketing
Advances in technology, changing customer needs, and other market and societal forces are converging to evolve and expand the marketing function. Indeed, “Marketing’s role in strengthening a company’s operating effectiveness has never been more important,” according to a recent report in Harvard Business Review.
Here are some examples of how marketing’s cross-departmental involvement is being used to strengthen companies’ operational effectiveness.
Read More >
Tags:
marketing budget,
human resources,
collaboration,
marketing technology,
customer experience,
Insurance Marketing,
marketing operations,
financial services marketing,
marketing staff,
marketing technology buyers' resources,
franchise marketing
It was a valuable and inspiring three days in Atlanta last week at the Franchise Customer Experience Conference (FCXC). Prior to FCXC I wrote about the importance of having a game plan heading into the conference. This certainly paid off for me, as I took a great deal away from the time spent meeting and learning from franchise leaders about their approaches to franchise customer experience.
The conference experience doesn’t end when the microphones are turned off and the vendor exhibits are packed up. Indeed, during the final session of the conference, Franchise Founders CEO Matt Friedman reminded all of us it’s just as important to share what we learned from FCXC with our organizations. So, in that spirit, I’m sharing with you some of my biggest takeaways from FCXC 2022.
Read More >
Tags:
customer experience,
data,
franchise marketing
We’ve all seen the headlines – job openings in the U.S. are at a record high. According to the latest report from the Bureau of Labor Statistics, employers nationwide are struggling to fill more than 9.2 million job openings. The events of 2020 have created an unusual workforce environment, marked simultaneously by higher unemployment and a labor shortage.
Read More >
Tags:
corporate culture,
human resources,
collaboration,
MRM,
marketing technology,
customer experience,
marketing resource management,
brand experience,
recruiting
Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation
Read More >
Tags:
mobile banking,
online banking,
corporate culture,
technology,
customer service,
customer experience,
innovation,
financial services marketing,
banking customer experience,
strategic bank marketing,
Bank Marketing Today by Vya,
podcast
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Read More >
Tags:
branding,
brand consistency,
customer experience,
financial services marketing,
strategic bank marketing,
Bank Marketing Today by Vya,
podcast,
mergers & acquisitions,
brand story,
brand awareness
Our Guest: Eric Giesecke, Chief Marketing Officer
Read More >
Tags:
branding,
brand consistency,
customer experience,
financial services marketing,
strategic bank marketing,
Bank Marketing Today by Vya,
podcast,
mergers & acquisitions,
brand story,
brand awareness
The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.
Read More >
Tags:
corporate culture,
human resources,
collaboration,
MRM,
marketing technology,
customer experience,
marketing resource management,
brand experience,
recruiting
