Our Guest: Corey Dall
Company: First Bank
Website: localfirstbank.com
Podcast Transcript: Storytelling for Social Good
Jun 20, 2022
Tags: branding, bank marketing, marketing leadership, corporate culture, collaboration, brand consistency, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy
Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational
Apr 11, 2022
Tags: branding, digital marketing, bank marketing, buy-in, marketing leadership, brand consistency, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
New Name & Focus Yield Meaningful Experience at Franchise Marketing Leadership Conference 2019
Jul 24, 2019
For the past several years, Franchise Update Media’s annual franchise marketing conference has been a must-attend event for the Vya marketing team. This year was no different. What was different was the name of the event, which rebranded as the “Franchise Marketing Leadership Conference.” With the new name came a revamped focus on leadership and recognizing marketing excellence. The result was a new and meaningful experience.
Tags: marketing leadership, leadership, franchise, franchise local marketing
Today’s business landscape is constantly changing. Customers are in the driver seat, demanding new products and services, and expecting businesses to always be available. All the while, technology lets us deliver more faster than ever before, while connecting with more and more consumers.
It’s a competitive environment. And it’s one where companies must be agile in order to meet new demands, adapt to new technology and stand out in the marketplace.
Tags: marketing leadership, financial services, Competitive advantage, agile marketing
It wouldn’t surprise anyone if I said technology plays a big role in our daily lives. We spend most of our days staring at a screen of some sort, whether it’s in our office, on a bus, train or airplane, walking down the sidewalk, or just sitting on the couch. And as we become more comfortable with technology, we’ve placed more of our responsibilities in the hands of technology. This is as true of people as it is business.
Tags: marketing leadership, marketing technology, marketing technology vendors, marketing technologist, marketing talent, local marketing automation
Four Keys to Organizational Creativity
Apr 25, 2013
In keeping with our innovation theme this week, let’s take a more in-depth look at the driving force behind innovation: creativity.
We live in a world saturated with messaging. It’s this saturation, argues Jez Frampton, CEO of Interbrand, that makes creativity more important than ever before. The market is not necessarily a meritocracy (as much as we like to think it is sometimes); it’s often the case that the product presented most creatively is the one that is heard above the noise. This makes creativity, not product features, one of the most powerful differentiators your company can showcase.
Tags: risk, marketing leadership, creative psychology, corporate culture, creativity, diversity, marketing innovation
Are You Building a Culture of Innovation?
Apr 23, 2013
DocuStar’s MarketHUB+ marketing resource management system is a finalist for this year’s Innovation Awards to be announced this week! In the spirit of that designation, below are some guidelines for building a culture of Innovation within your company.
In an era of rapid change and evolving technology, companies that provide the culture, resources and willingness to innovate are better poised for long-term success. But in order to build a culture of innovation, businesses need to think about what innovation means to them. Too often, we hinder our ability to innovate by only thinking of innovation in grandiose terms – “What’s the next greatest product ever invented,” – and overlook smaller, more practical ways to stay ahead of the curve.
Tags: culture of innovation, marketing leadership, marketing, creativity, culture of creativity, marketing innovation
