Our Guest: Jackie Hooper, SVP, Chief Marketing Officer

Company: Cadence Bank

Website: cadencebank.com

Tags: bank marketing, marketing leadership, rebranding, B2B, corporate culture, marketing operations, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions

 

Our Guest: John Stefek

Company: Enterprise Bank and Trust

Website: enterprisebank.com

Tags: bank marketing, marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing

 

Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

Tags: branding, bank marketing, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

 

Our Guest: Corey Dall

Company: First Bank

Website: localfirstbank.com

Tags: branding, bank marketing, marketing leadership, corporate culture, collaboration, brand consistency, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy

 

Our Guest: Erin Pryor

Company: First Horizon Bank

Website: first horizon.com

Tags: branding, digital marketing, bank marketing, buy-in, marketing leadership, brand consistency, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

For the past several years, Franchise Update Media’s annual franchise marketing conference has been a must-attend event for the Vya marketing team. This year was no different. What was different was the name of the event, which rebranded as the “Franchise Marketing Leadership Conference.” With the new name came a revamped focus on leadership and recognizing marketing excellence. The result was a new and meaningful experience.

Tags: marketing leadership, leadership, franchise, franchise local marketing

Today’s business landscape is constantly changing. Customers are in the driver seat, demanding new products and services, and expecting businesses to always be available. All the while, technology lets us deliver more faster than ever before, while connecting with more and more consumers.

It’s a competitive environment. And it’s one where companies must be agile in order to meet new demands, adapt to new technology and stand out in the marketplace.

Tags: marketing leadership, financial services, Competitive advantage, agile marketing

It wouldn’t surprise anyone if I said technology plays a big role in our daily lives. We spend most of our days staring at a screen of some sort, whether it’s in our office, on a bus, train or airplane, walking down the sidewalk, or just sitting on the couch. And as we become more comfortable with technology, we’ve placed more of our responsibilities in the hands of technology. This is as true of people as it is business.

Tags: marketing leadership, marketing technology, marketing technology vendors, marketing technologist, marketing talent, local marketing automation

Tags: marketing leadership, marketing

In keeping with our innovation theme this week, let’s take a more in-depth look at the driving force behind innovation: creativity.

We live in a world saturated with messaging. It’s this saturation, argues Jez Frampton, CEO of Interbrand, that makes creativity more important than ever before. The market is not necessarily a meritocracy (as much as we like to think it is sometimes); it’s often the case that the product presented most creatively is the one that is heard above the noise. This makes creativity, not product features, one of the most powerful differentiators your company can showcase.

Tags: risk, marketing leadership, creative psychology, corporate culture, creativity, diversity, marketing innovation