Serving Up Marketing Insights from the Restaurant Franchising & Innovation Summit

Sep 08, 2021

A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.

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Tags: direct mail, employee engagement, brand consistency, QR Codes, local marketing, franchise marketing, data-driven marketing, Actionable Marketing Data, Restaurant marketing, direct mail campaign

5 Ways to Structure Campaign Execution for Distributed Marketing

May 26, 2021

Technology has made it easier than ever for distributed organizations to execute marketing campaigns at the local level. With marketing resource management (MRM) systems, programs can be centrally managed by corporate marketing to maintain control over things like brand standards, custom requests, messaging, regulatory compliance, and approvals, while also empowering local teams to customize campaigns to provide greater relevance to their local customers.

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Tags: bank marketing, campaign management, marketing campaign, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, distributed marketing, franchise marketing

Benchmark Your Marketing Budget

Nov 22, 2019

Whether your marketing budget is growing or shrinking, you no doubt need to figure out how to fund marketing’s expanding role, a growing number of marketing channels and the integration of new marketing technologies.

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Tags: bank marketing, marketing budget, marketing strategy, marketing technology, franchise marketing

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