Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.
Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.
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Tags:
brand consistency,
MRM,
marketing resource management,
marketing asset management,
financial services marketing,
streamline marketing,
distributed marketing,
marketing portal,
marketing resource management best practices
Be honest… is your marketing resource management (MRM) system (marketing portal) in need of the Marie Kondo tidying up treatment? Do your users have to sift through years of outdated materials to find a marketing piece that matches their current needs? Are new materials going unused simply because users can’t find them amidst the volumes of outdated assets?
If you answered yes to any of these questions, it may be time to declutter your marketing portal and put some simple processes in place to easily keep things fresh moving forward.
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Tags:
MRM,
marketing resource management,
financial services marketing,
streamline marketing,
distributed marketing,
marketing portal,
marketing resource management best practices
Even though 2020 may feel like the year of “going nowhere,” the truth is, many organizations are moving in new directions with speeds and efficiencies never seen before. The question for many is whether the crisis-driven changes they are making are temporary, or will they last as companies emerge from the challenges brought on by the pandemic?
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Tags:
marketing process optimization,
local marketing,
marketing operations,
franchise,
streamline marketing,
distributed marketing,
franchise marketing,
flexible marketing
These days, flexibility is a powerful tool for maintaining balance and navigating uncertainties. This applies especially to marketers who may be managing campaigns across multi-location businesses, facing dynamic local market conditions.
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Tags:
brand consistency,
local marketing,
streamline marketing,
distributed marketing,
flexible marketing
Running a local franchise business requires a broad skillset. From day-to-day operations management, customer service, accounting and business planning, to HR, inventory control and facilities management—franchise business owners wear many different hats. For many franchisees, one hat that never seems to fit quite right is that of marketer.
That’s not to say that franchisees lack an understanding of the importance of marketing and promotion to the success of their business. In fact, in a recent survey of franchise SMBs by local media researcher BIA/Kelsey, franchise owners reported more than half of their business is derived from promotions.
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Tags:
localized marketing,
marketing productivity,
marketing resource management,
local marketing automation,
franchise,
streamline marketing,
scale local marketing,
franchise marketing software,
getting franchises to do marketing campaigns,
turnkey marketing campaign,
local marketing resource management
Branch employees are the face and voice of your company to local communities. Engaging local branches and ensuring they use appropriately branded and compliant marketing material is a challenge that can seem insurmountable. It’s essential to achieve the right balance between empowering branches to reach local audiences with relevant messages and the clear need for oversight in order to maintain compliance and brand consistency.
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Tags:
brand consistency,
marketing resource management,
legal and regulatory compliance,
financial services marketing,
streamline marketing,
marketing platform
Every day, marketers are tasked with more and more responsibilities. We need to think big picture, but at the same time support sales staff spread across the country. Our productivity can take a hit when we stop focusing on innovative projects in order to cross items off our to-do list.
When we get mired in this marketing minutia – the every day tasks that keep us from planning, innovative and creating powerful new campaigns – it’s time to look for ways to streamline activities and improve productivity.
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Tags:
marketing productivity,
marketing resource management,
Vya,
financial services marketing,
streamline marketing
