Why Brand Consistency Is So Important

Nov 30, 2021

What does the term brand mean to you? Many people mistakenly see brands as merely logos and color palettes, when in fact, brands are so much more. Your brand is the platform for presenting your business and its values to the marketplace. It differentiates your company, your core products and your services, in a way that guides the customer journey.

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Tags: brand consistency, Marketing Communication, brand experience, marketing channels

How Marketing and HR Can Team Up to Overcome Recruiting and Hiring Challenges

Oct 01, 2021

We’ve all seen the headlines – job openings in the U.S. are at a record high. According to the latest report from the Bureau of Labor Statistics, employers nationwide are struggling to fill more than 9.2 million job openings. The events of 2020 have created an unusual workforce environment, marked simultaneously by higher unemployment and a labor shortage.

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Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Podcast Transcript: “Don’t Stop Believing” - You Can Make a Positive Impact in Banking

Sep 28, 2021

 

Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer

Company: Hancock Whitney

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Tags: bank marketing, brand experience, Bank Marketing Today by Vya, podcast, brand story, data and analytics

Podcast Transcript: CX is the New Marketing

Sep 09, 2021

 

Our Guest: Charles Freeman

Company: Academy Bank

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Tags: bank marketing, customer service, customer experience, brand experience, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

Marketing and HR: Collaborating on Recruiting and Brand Success

Jan 30, 2020

The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.

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Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Brandemonium Breaks Out in Cincinnati

Oct 25, 2017

Cincinnati, the “brand capital of the world,” recently served as the backdrop for Brandemonium, a week-long, experiential, brand-focused conference and festival. Vya was fortunate to have a front row seat to this first-ever international brand event, which took place right here in our own back yard.

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Tags: branding, brand consistency, marketing technology, marketing productivity, brand experience, marketing staff

3 simple ways to better connect with consumers

Oct 22, 2015

Today, consumers experience your brand across a wide-variety of platforms. As a corporate marketer, you often have control over many of these: corporate-run social media accounts, websites, marketing campaigns and more.

But, sometimes control is looser in areas where it needs to be the strongest: in-store and other in-person interactions.

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Tags: manufacturing, brand management, brand consistency, brand experience, brand loyalty, in-store experience, inspire brand loyalty, interactive displays

Listen! Your Favorite Music Contains a Lesson in Branding

Nov 13, 2014

At the risk of labeling myself a musical novice, I have to admit that I am rarely moved by a piece of music the first time I encounter it. I need to hear it a few times, get familiar with it. Over time, some music can evoke a pleasant feeling of general nostalgia. Other pieces become associated with specific memories. So, although the initial experience may not have affected me at all, over time that same music could have the power to generate a genuine emotional connection. It strikes me that there is a similarity here with the brand experience.

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Tags: branding, brand consistency, brand experience, nostalgia marketing

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