Podcast Transcript: Marketing is the Heart of the Matter

Nov 17, 2021

 

Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

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Tags: branding, digital marketing, bank marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

What Is Marketing Operations and Why Is It Important?

Feb 03, 2021


 

Marketing Operations emerged in 2000, driven by rising pressure on marketing to provide greater efficiency, transparency and accountability. The function was officially recognized by analyst firm IDC in 2005 (source: MarTech Advisor).


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Tags: MRM, marketing technology, marketing resource management, marketing operations, Competitive advantage, marketing data analytics, customer data management, marketing data

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