Our Guest: Francesco Lagutaine, Chief Marketing and Communications Officer

Company: M&T Bank

Website: www3.mtb.com

Tags: CMO, marketing leadership, corporate culture, customer experience, marketing operations, financial services marketing, Bank Marketing Today by Vya, podcast

 

Our Guest: Jackie Hooper, SVP, Chief Marketing Officer

Company: Cadence Bank

Website: cadencebank.com

Tags: marketing leadership, rebranding, B2B, corporate culture, marketing operations, financial services marketing, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions

 

Our Guest: John Stefek

Company: Enterprise Bank and Trust

Website: enterprisebank.com

Tags: marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, financial services marketing, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing

 

Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

Tags: branding, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, financial services marketing, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

 

Our Guest: Corey Dall

Company: First Bank

Website: localfirstbank.com

Tags: branding, marketing leadership, corporate culture, collaboration, brand consistency, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy

 

Our Guest: Erin Pryor

Company: First Horizon Bank

Website: first horizon.com

Tags: branding, digital marketing, buy-in, marketing leadership, brand consistency, financial services marketing, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

 

Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

Tags: branding, digital marketing, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.

Tags: marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products

 

Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer

Company: Hancock Whitney

Tags: brand experience, financial services marketing, Bank Marketing Today by Vya, podcast, brand story, data and analytics

 

Our Guest: Charles Freeman

Company: Academy Bank

Tags: customer service, customer experience, brand experience, financial services marketing, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics