Podcast Transcript: Innovative Approaches for Post-Merger Rebranding

Feb 06, 2023

 

Our Guest: Jackie Hooper, SVP, Chief Marketing Officer

Company: Cadence Bank

Website: cadencebank.com

Read More >

Tags: bank marketing, marketing leadership, rebranding, B2B, corporate culture, marketing operations, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions

Podcast Transcript: Applying Data Lessons Learned from B2C Experiences to the B2B World

Jan 11, 2023

 

Our Guest: John Stefek

Company: Enterprise Bank and Trust

Website: enterprisebank.com

Read More >

Tags: bank marketing, marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing

Podcast Transcript: How to Find the Balance Between Marketing's In-house Talent & External Agencies

Dec 08, 2022

 

Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

Read More >

Tags: branding, bank marketing, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

Podcast Transcript: Storytelling for Social Good

Jun 20, 2022

 

Our Guest: Corey Dall

Company: First Bank

Website: localfirstbank.com

Read More >

Tags: branding, bank marketing, marketing leadership, corporate culture, collaboration, brand consistency, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy

Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational

Apr 11, 2022

 

Our Guest: Erin Pryor

Company: First Horizon Bank

Website: first horizon.com

Read More >

Tags: branding, digital marketing, bank marketing, buy-in, marketing leadership, brand consistency, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Podcast Transcript: Marketing is the Heart of the Matter

Nov 17, 2021

 

Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

Read More >

Tags: branding, digital marketing, bank marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Best Marketing Strategies for Banking Products

Oct 29, 2021

Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.

Read More >

Tags: bank marketing, marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products

Podcast Transcript: “Don’t Stop Believing” - You Can Make a Positive Impact in Banking

Sep 28, 2021

 

Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer

Company: Hancock Whitney

Read More >

Tags: bank marketing, brand experience, Bank Marketing Today by Vya, podcast, brand story, data and analytics

Podcast Transcript: CX is the New Marketing

Sep 09, 2021

 

Our Guest: Charles Freeman

Company: Academy Bank

Read More >

Tags: bank marketing, customer service, customer experience, brand experience, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

Podcast Transcript: Revolutionizing Marketing Through Operational Excellence

Apr 15, 2021

Our Guest: Sean Hampton, SVP Chief Marketing Officer

Read More >

Tags: bank marketing, corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data

Content not found

Subscribe Here!

Podcast_2020-CTA-6