Our Guest: Jackie Hooper, SVP, Chief Marketing Officer
Company: Cadence Bank
Website: cadencebank.com
Our Guest: Jackie Hooper, SVP, Chief Marketing Officer
Company: Cadence Bank
Website: cadencebank.com
Tags: bank marketing, marketing leadership, rebranding, B2B, corporate culture, marketing operations, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions
Jan 11, 2023
Tags: bank marketing, marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing
Dec 08, 2022
Tags: branding, bank marketing, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing
Jun 20, 2022
Tags: branding, bank marketing, marketing leadership, corporate culture, collaboration, brand consistency, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy
Apr 11, 2022
Tags: branding, digital marketing, bank marketing, buy-in, marketing leadership, brand consistency, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
Our Guest: Mark Pedrotti, SVP, Director of Marketing
Company: Berkshire Bank
Website: berkshirebank.com
Tags: branding, digital marketing, bank marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
Oct 29, 2021
Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.
Tags: bank marketing, marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products
Tags: bank marketing, brand experience, Bank Marketing Today by Vya, podcast, brand story, data and analytics
Sep 09, 2021
Tags: bank marketing, customer service, customer experience, brand experience, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics