Our Guest: Jackie Hooper, SVP, Chief Marketing Officer

Company: Cadence Bank

Website: cadencebank.com

Tags: bank marketing, marketing leadership, rebranding, B2B, corporate culture, marketing operations, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions

 

Our Guest: John Stefek

Company: Enterprise Bank and Trust

Website: enterprisebank.com

Tags: bank marketing, marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing

 

Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

Tags: branding, bank marketing, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

 

Our Guest: Corey Dall

Company: First Bank

Website: localfirstbank.com

Tags: branding, bank marketing, marketing leadership, corporate culture, collaboration, brand consistency, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy

 

Our Guest: Erin Pryor

Company: First Horizon Bank

Website: first horizon.com

Tags: branding, digital marketing, bank marketing, buy-in, marketing leadership, brand consistency, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

 

Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

Tags: branding, digital marketing, bank marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.

Tags: bank marketing, marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products

 

Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer

Company: Hancock Whitney

Tags: bank marketing, brand experience, Bank Marketing Today by Vya, podcast, brand story, data and analytics

 

Our Guest: Charles Freeman

Company: Academy Bank

Tags: bank marketing, customer service, customer experience, brand experience, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

Our Guest: Sean Hampton, SVP Chief Marketing Officer

Tags: bank marketing, corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data