Our Guest: Francesco Lagutaine, Chief Marketing and Communications Officer
Company: M&T Bank
Website: www3.mtb.com
Our Guest: Francesco Lagutaine, Chief Marketing and Communications Officer
Company: M&T Bank
Website: www3.mtb.com
Tags: CMO, marketing leadership, corporate culture, customer experience, marketing operations, financial services marketing, Bank Marketing Today by Vya, podcast
Our Guest: Jackie Hooper, SVP, Chief Marketing Officer
Company: Cadence Bank
Website: cadencebank.com
Tags: marketing leadership, rebranding, B2B, corporate culture, marketing operations, financial services marketing, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions
Jan 11, 2023
Tags: marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, financial services marketing, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing
Dec 08, 2022
Tags: branding, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, financial services marketing, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing
Jun 20, 2022
Tags: branding, marketing leadership, corporate culture, collaboration, brand consistency, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy
Apr 11, 2022
Tags: branding, digital marketing, buy-in, marketing leadership, brand consistency, financial services marketing, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
Our Guest: Mark Pedrotti, SVP, Director of Marketing
Company: Berkshire Bank
Website: berkshirebank.com
Tags: branding, digital marketing, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
Oct 29, 2021
Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.
Tags: marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products
Tags: brand experience, financial services marketing, Bank Marketing Today by Vya, podcast, brand story, data and analytics