Our Guest: Mark Pedrotti, SVP, Director of Marketing
Company: Berkshire Bank
Website: berkshirebank.com
Tags: branding, digital marketing, bank marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Mar 16, 2020
Our Guest: Eric Giesecke, Chief Marketing Officer
Company: WesBanco
Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
I recently attended the International Franchise Association’s Annual Convention (IFA 2019) in Las Vegas with my colleague Allan Greer. This was my first time at IFA, which is a bigger conference, with a broader franchise focus than the consumer marketing franchise events I regularly attend. What I liked about IFA 2019 was the chance it provided to learn more about the various roles within franchisor organizations and the challenges they face.
Tags: branding, brand consistency, franchise, franchise marketing software, franchise local marketing
Brandemonium Breaks Out in Cincinnati
Oct 25, 2017
Cincinnati, the “brand capital of the world,” recently served as the backdrop for Brandemonium, a week-long, experiential, brand-focused conference and festival. Vya was fortunate to have a front row seat to this first-ever international brand event, which took place right here in our own back yard.
Tags: branding, brand consistency, marketing technology, marketing productivity, brand experience, marketing staff
The “new” Vya, from the inside out
Jul 29, 2015
There is a lot of energy and excitement flowing around the halls of Vya right now. Our big brand relaunch last week certainly has something do to with that (though we have always been a high-energy group). To me, that’s because our new brand is so true to who we are, have always been and will always be. Vya captures our dedication, determination and focus that our employees live every single day, from the inside out.
Tags: branding, marketing resource management, local marketing, Vya
At the risk of labeling myself a musical novice, I have to admit that I am rarely moved by a piece of music the first time I encounter it. I need to hear it a few times, get familiar with it. Over time, some music can evoke a pleasant feeling of general nostalgia. Other pieces become associated with specific memories. So, although the initial experience may not have affected me at all, over time that same music could have the power to generate a genuine emotional connection. It strikes me that there is a similarity here with the brand experience.
Tags: branding, brand consistency, brand experience, nostalgia marketing
May 2014 Monthly Marketing News Snapshot
May 28, 2014
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.
Tags: branding, Twitter, mobile, marketing, technology, content, twitterstorm, strategy, customer, tweetchat, digital
Create Your Own Formula for Success
Feb 28, 2014
I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find the most prolific scoring basketball team in the nation. Grinnell College’s run-and-gun offense is considered unorthodox, even chaotic, but it is fun to watch. Grinnell’s record as of February 22nd is 18 wins and 5 losses. In the second game of this season, senior guard Jack Taylor scored 109 points, the third highest in NCAA history in a 173-123 victory over Crossroads College. According to Head Coach David Arseneault’s book titled “The Running Game: A Formula for Success,” his strategy is based on five basic principles:
The team must take at least 100 shots in a game. The goal is to attempt a shot every 12 seconds and try to get the ball back within 10 seconds.
Tags: branding, marketing, creativity, social media, Customer Acquisition, service, customers, audience, strategy, organizations, relationship-building, loyalty
Discussing the marketing value of branded online communities with some of the area’s top marketers
Tags: branding, Twitter, messaging, credibility, marketing, metrics, social media, mike dover, wikibrands, communities
