Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

Tags: branding, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, financial services marketing, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

 

Our Guest: Corey Dall

Company: First Bank

Website: localfirstbank.com

Tags: branding, marketing leadership, corporate culture, collaboration, brand consistency, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy

 

Our Guest: Erin Pryor

Company: First Horizon Bank

Website: first horizon.com

Tags: branding, digital marketing, buy-in, marketing leadership, brand consistency, financial services marketing, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

 

Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

Tags: branding, digital marketing, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer

Company: First Midwest Bank

Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

 

Our Guest: Eric Giesecke, Chief Marketing Officer

Company: WesBanco

Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

I recently attended the International Franchise Association’s Annual Convention (IFA 2019) in Las Vegas with my colleague Allan Greer. This was my first time at IFA, which is a bigger conference, with a broader franchise focus than the consumer marketing franchise events I regularly attend. What I liked about IFA 2019 was the chance it provided to learn more about the various roles within franchisor organizations and the challenges they face.

Tags: branding, brand consistency, franchise, franchise marketing software, franchise marketing

Cincinnati, the “brand capital of the world,” recently served as the backdrop for Brandemonium, a week-long, experiential, brand-focused conference and festival. Vya was fortunate to have a front row seat to this first-ever international brand event, which took place right here in our own back yard.

Tags: branding, brand consistency, marketing technology, marketing productivity, brand experience, marketing staff

There is a lot of energy and excitement flowing around the halls of Vya right now. Our big brand relaunch last week certainly has something do to with that (though we have always been a high-energy group). To me, that’s because our new brand is so true to who we are, have always been and will always be. Vya captures our dedication, determination and focus that our employees live every single day, from the inside out.

Tags: branding, marketing resource management, local marketing, Vya

At the risk of labeling myself a musical novice, I have to admit that I am rarely moved by a piece of music the first time I encounter it. I need to hear it a few times, get familiar with it. Over time, some music can evoke a pleasant feeling of general nostalgia. Other pieces become associated with specific memories. So, although the initial experience may not have affected me at all, over time that same music could have the power to generate a genuine emotional connection. It strikes me that there is a similarity here with the brand experience.

Tags: branding, brand consistency, brand experience, nostalgia marketing