This year’s Franchise Customer Experience Conference (FCXC) brought together industry leaders, innovators, and experts from every corner of the franchise industry. The 3-day event was jam packed with informative workshops, breakout sessions, panel discussions, and of course networking. I’m excited to share my top 3 takeaways from FCXC 2023 that highlight the trends and strategies that are likely to drive customer experience and innovation across the franchise industry in the year ahead and beyond.
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Tags:
marketing campaign,
customer experience,
local marketing,
franchise marketing,
multi-brand marketing
As we’ve written about previously, multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand family platform companies that diversify and synergize their franchise businesses.
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Tags:
MRM,
marketing technology,
marketing resource management,
marketing operations,
franchise,
marketing technology buyers' resources,
Restaurant marketing,
multi-brand marketing,
cross-selling,
co-branding,
LTO marketing
Did the pandemic reveal areas within your organization that were, or are, in need of restructuring in order to build greater resilience or to develop capacity for future growth? If so, you most certainly are not alone. According to a report from Gartner titled, The Future of Marketing Organizations: Rethink Marketing’s Organizational Structures and Responsibilities, the recent period of disruption has influenced CMOs to centralize their marketing organizations to alleviate operational problems and grow their teams.
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Tags:
marketing process optimization,
brand consistency,
MRM,
marketing technology,
Insurance Marketing,
marketing resource management,
marketing operations,
financial services marketing,
agile marketing,
scale local marketing,
marketing staff,
marketing technology buyers' resources,
franchise marketing,
multi-brand marketing
What do your end users really think about your organization’s approach to marketing resource management? Even without explicit feedback, you can gauge their level of satisfaction by whether or not they use the marketing materials you create for them, or by how many questions or special requests you receive about your marketing resources.
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Tags:
manufacturing marketing,
employee engagement,
MRM,
marketing technology,
Insurance Marketing,
marketing resource management,
marketing operations,
risk management,
financial services marketing,
marketing staff,
marketing technology buyers' resources,
franchise marketing,
multi-brand marketing
Most every industry goes through a renaissance at some point. A moment when markets align, lucrative business models come to life, investors flood in and sustained growth becomes possible.
The franchise industry is seeing this renaissance right now, as many emerging companies are creating new opportunities for franchisees in new consumer and B2B categories. These companies are making franchise ownership more accessible with less investment and providing more opportunities for people to turn interests and skills into successful businesses.
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Tags:
corporate culture,
brand consistency,
leadership,
brand development,
franchise marketing,
multi-brand marketing
Multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand families that diversify and synergize their franchise businesses.
Read More >
Tags:
MRM,
marketing resource management,
franchise marketing,
marketing portal,
Restaurant marketing,
home services marketing,
multi-brand marketing,
cross-selling,
co-branding
