Advances in technology, changing customer needs, and other market and societal forces are converging to evolve and expand the marketing function. Indeed, “Marketing’s role in strengthening a company’s operating effectiveness has never been more important,” according to a recent report in Harvard Business Review.
Here are some examples of how marketing’s cross-departmental involvement is being used to strengthen companies’ operational effectiveness.
Tags: marketing budget, human resources, collaboration, marketing technology, customer experience, Insurance Marketing, marketing operations, financial services marketing, marketing staff, marketing technology buyers' resources, franchise marketing
Jun 20, 2022
Tags: branding, marketing leadership, corporate culture, collaboration, brand consistency, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy
We’ve all seen the headlines – job openings in the U.S. are at a record high. According to the latest report from the Bureau of Labor Statistics, employers nationwide are struggling to fill more than 9.2 million job openings. The events of 2020 have created an unusual workforce environment, marked simultaneously by higher unemployment and a labor shortage.
Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting
The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.
Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting
Jun 11, 2013
From Deadlines to bottom-lines, I put my marketing department under constant pressure to show ROI. This means every project and every process must be evaluated and prioritized based on the resources available and the return it will generate. In short, you need to get the most out of your team at all times. Basically, success comes down to productivity.
Tags: creative production management, workflow, marketing budget, process automation, collaboration, marketing technology, marketing productivity, marketing resource management, local marketing automation
In our April Marketing News Snapshot, we shared this article from Direct Marketing News. It features Susan Wojcicki, SVP of Advertising at Google, discussing five trends shaping the future of digital advertising. While they all warrant monitoring, these three in particular jumped out at me, coming from a marketing technology background. For deeper explanations of the trends, be sure to read the article by Ryan Joe. To see how the future of digital advertising compares to that of digital marketing, and the role marketing technology plays in that future, keep reading below!
Tags: branding, digital marketing, online marketing, google, online advertising, advertising trends, marketing, scalability, digital advertising, marketing trends, creative production, collaboration, brand consistency, marketing technology, personalization
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