Our Guest: John Stefek
Company: Enterprise Bank and Trust
Website: enterprisebank.com
Podcast Transcript: Applying Data Lessons Learned from B2C Experiences to the B2B World
Jan 11, 2023
Tags: bank marketing, marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing
Multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand families that diversify and synergize their franchise businesses.
Tags: MRM, marketing resource management, franchise local marketing, franchise marketing, marketing portal, Restaurant marketing, home services marketing, multi-brand marketing, cross-selling, co-branding
Stephen Covey, the bestselling author of The 7 Habits of Highly Effective People, once said, “If there’s one thing that’s certain in business, it’s uncertainty.” I’m not sure that even Mr. Covey could have envisioned just how uncertain things would become.
Indeed, those in the restaurant business are managing through unprecedented uncertainty every day. In a recent survey by the National Restaurant Association, 96% of restaurant operators said they experienced supply delays or shortages of key food or beverage items in recent months.
Tags: MRM, marketing resource management, franchise local marketing, franchise marketing, marketing portal, Restaurant marketing, menu flexibility, location profile management
What is Marketing Asset Management?
Oct 21, 2021
Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.
Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.
Tags: bank marketing, brand consistency, MRM, marketing resource management, marketing asset management, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices
Tips for Keeping Your Marketing Portal Fresh
Jul 28, 2021
Be honest… is your marketing resource management (MRM) system (marketing portal) in need of the Marie Kondo tidying up treatment? Do your users have to sift through years of outdated materials to find a marketing piece that matches their current needs? Are new materials going unused simply because users can’t find them amidst the volumes of outdated assets?
If you answered yes to any of these questions, it may be time to declutter your marketing portal and put some simple processes in place to easily keep things fresh moving forward.
Tags: bank marketing, MRM, marketing resource management, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices
