Competition, regulatory requirements, an intangible product, and a distributed field organization of agency partners – these are among the top challenges insurance brand marketers face.
Technology can help tackle some of these challenges, however insurers have historically resisted innovation. A report by McKinsey on digital disruption in insurance stated bluntly, “Insurance has been relatively slow to feel the digital effect… But the industry is not impregnable. Companies that fail to adapt will weaken under the pressure exerted by those that use digital technology to slash costs and get better returns on their investments.”
