Our Guest: Francesco Lagutaine, Chief Marketing and Communications Officer
Company: M&T Bank
Website: www3.mtb.com
Tags: CMO, marketing leadership, corporate culture, customer experience, marketing operations, financial services marketing, Bank Marketing Today by Vya, podcast
Our Guest: Jackie Hooper, SVP, Chief Marketing Officer
Company: Cadence Bank
Website: cadencebank.com
Tags: marketing leadership, rebranding, B2B, corporate culture, marketing operations, financial services marketing, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions
Podcast Transcript: Applying Data Lessons Learned from B2C Experiences to the B2B World
Jan 11, 2023
Tags: marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, financial services marketing, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing
Podcast Transcript: How to Find the Balance Between Marketing's In-house Talent & External Agencies
Dec 08, 2022
Tags: branding, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, financial services marketing, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing
Podcast Transcript: Storytelling for Social Good
Jun 20, 2022
Tags: branding, marketing leadership, corporate culture, collaboration, brand consistency, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy
Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational
Apr 11, 2022
Tags: branding, digital marketing, buy-in, marketing leadership, brand consistency, financial services marketing, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
Our Guest: Mark Pedrotti, SVP, Director of Marketing
Company: Berkshire Bank
Website: berkshirebank.com
Tags: branding, digital marketing, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer
Company: Hancock Whitney
Tags: brand experience, financial services marketing, Bank Marketing Today by Vya, podcast, brand story, data and analytics
Podcast Transcript: CX is the New Marketing
Sep 09, 2021
Our Guest: Charles Freeman
Company: Academy Bank
Tags: customer service, customer experience, brand experience, financial services marketing, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics
Our Guest: Sean Hampton, SVP Chief Marketing Officer
Tags: corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, financial services marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data
