What do your end users really think about your organization’s approach to marketing resource management? Even without explicit feedback, you can gauge their level of satisfaction by whether or not they use the marketing materials you create for them, or by how many questions or special requests you receive about your marketing resources.
Tags: employee engagement, MRM, marketing technology, marketing resource management, marketing operations, risk management, marketing staff, marketing technology buyers' resources, multi-brand marketing
My colleague Martha France recently wrote about how marketing organizations are being asked to do more than ever to contribute to operational effectiveness company-wide. This expanded role requires investments in talent and advanced, often complex, software systems. Choosing the right marketing technology for your organization is essential, but it’s only part of the equation. How you staff, configure and manage these systems correlates directly with the value your organization derives from the technology, which ultimately impacts competitive advantage and the return on your investment.
Tags: marketing ROI, marketing budget, MRM, marketing technology, marketing resource management, marketing operations, risk management, marketing resource management investment, Competitive advantage, marketing staff, marketing technology buyers' resources
DocuStar is honored to welcome Gary Cokins to our Marketing Organizational Leadership series. Gary is the founder of Analytics-Based Performance Management LLC, an advisory firm located in Cary, North Carolina.