A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.
For marketers, a primary goal is to maximize marketing ROI by ensuring marketing spend produces the best results. This means sending campaigns to the right people, at the right time, with the right message. But how can you know what’s right?
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Jun 05, 2020
These days, flexibility is a powerful tool for maintaining balance and navigating uncertainties. This applies especially to marketers who may be managing campaigns across multi-location businesses, facing dynamic local market conditions.
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Mar 16, 2020
In a recent post, we touched on the ever-increasing competition for qualified franchisee candidates. According to data cited by the Franchise Performance Group, some 4,000 franchise brands are competing for just under 14,000 new franchisees entering the marketplace. This level of competition requires franchisors to differentiate and create value for franchisees across every aspect of the business.
I recently attended the International Franchise Association’s Annual Convention (IFA 2019) in Las Vegas with my colleague Allan Greer. This was my first time at IFA, which is a bigger conference, with a broader franchise focus than the consumer marketing franchise events I regularly attend. What I liked about IFA 2019 was the chance it provided to learn more about the various roles within franchisor organizations and the challenges they face.
Oct 25, 2017
Cincinnati, the “brand capital of the world,” recently served as the backdrop for Brandemonium, a week-long, experiential, brand-focused conference and festival. Vya was fortunate to have a front row seat to this first-ever international brand event, which took place right here in our own back yard.
May 16, 2017
Relationships have always been at the core of bank marketing success. While face-to-face transactions and handwritten notes have largely given way to mobile deposits, online bill paying, emails and texts, knowing and connecting with your customer on a personal level is as important as ever.
On the path to building lasting customer relationships, bank marketers must distinguish themselves from ever-increasing competition. There’s also the pressure to rise to elevated consumer expectations that are based on the streamlined, personalized experiences perfected by companies like Amazon and Uber.
Whether you’re a bank with local branches or a franchise business with multiple locations, local sponsorships offer a powerful way for your local representatives to build relationships and visibility in the communities they serve. Sponsorships are effective because supporting local sports teams, charitable causes, the arts and other cultural organizations puts your brand in front of the customers and prospects you most want to reach at the local level.