Home Maintenance Services Marketing: Customer Targeting Strategies to Engage Your Best Customers

Feb 15, 2022

Since 2020, the home maintenance services market has been experiencing a pandemic boost, as people’s lives have become more focused than ever around house and home. Homeowners are expected to continue spending in the year ahead. In a recent Thumbtack survey, 30% of U.S. homeowners said they plan to invest $10,000 or more on home projects in the next 12 months, and another 22% plan to spend $5,000-$9,999.

How can you ensure your home maintenance service business or franchise is capturing its share of this booming market? And, how can you continue to connect with your best customers, even after the factors currently driving this favorable market recede?

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Tags: Marketing Communication, marketing channels, customer segmentation, franchise marketing, market research, home services marketing, customer targeting, customer profile

Why Brand Consistency Is So Important

Nov 30, 2021

What does the term brand mean to you? Many people mistakenly see brands as merely logos and color palettes, when in fact, brands are so much more. Your brand is the platform for presenting your business and its values to the marketplace. It differentiates your company, your core products and your services, in a way that guides the customer journey.

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Tags: brand consistency, Marketing Communication, brand experience, marketing channels, financial services marketing

Communication Challenges – Ask Your Printer Sooner!

Dec 06, 2011

Printers used to be a place you went to after you had done all the thinking around “what” you were trying to communicate and “how” you were going to communicate it. For example, if you were tasked with promoting a new service offering and you decided to execute a direct mail campaign. You engaged your printer at the point you needed ink/toner on paper for the direct mail piece.

Today our communication options have broadened, you have more choices on how you communicate and there are many ways to combine communication methods to increase their effectiveness. You still need to clearly define the “what” – that’s your communication message, typically falling into the categories of education, compliance, promotion, or information. Depending on your communication objective, the communication methods selected will vary.

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Tags: marketing campaign, Cross, Functional Marketing, Marketing Communication, Digital Print Marketing

Holiday Card Campaigns 101 Part 4: Get Noticed with a Thanksgiving Campaign

Oct 19, 2011

An unexpected surprise in the mail can make your day. Grab your
customers' attention by mailing corporate Thanksgiving cards to kick off the traditional start of the holiday season. When is the last time you received a Thanksgiving greeting? By remembering your customers with a holiday greeting at this time of year, you are ensuring that your card will not be lost in a pile of other cards but instead will be noticed, read and remembered. In addition to the surprise factor, Thanksgiving cards are advantageous because you can mail them before your own holiday, end-of-the-year rush. Another appealing factor is that the Thanksgiving holiday is not affiliated with a religion, thus reducing your chances of offending a client's religious beliefs. Everyone likes to know they are appreciated, take this opportunity to thank those who deserve it. Examples of Business Holiday Greetings for a Thanksgiving CampaignRather than just wishing your customers a joyous holiday season, use this opportunity to truly give thanks for them. Thanksgiving is a time to count your blessings and express your appreciation, why not show your clients that they are an integral part of this season for you? Here are a few examples:

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Tags: Marketing Communication, Holiday Card Campaign

Holiday Card Campaigns 101 Part 2: Personalizing Your Business Holiday Card Campaign

Oct 11, 2011

When you receive holiday cards, how many do you remember? As you send your corporate holiday cards this year, keep in mind that your customers and prospects are probably being deluged with mail; so make your card stand out. This is the second post in our series Holiday Card Campaigns 101. With just a little planning your card can be a valuable tool in your overall communications plan.

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Tags: Marketing Communication, Holiday Card Campaign

Holiday Card Campaigns 101 Part 1: Your Business Holiday Card Campaign Checklist

Oct 05, 2011

You know it will be making its appearance on your "To Do" list any day now... The approach of the holiday season means it is time to start planning your company's holiday card campaign. This post, "Your Business Holiday Card Campaign Checklist," is the first in a series of blogs designed to help you develop a holiday communications campaign that will dazzle your customers and prospects. The obligatory corporate holiday card mailing is often an afterthought. The whole process is usually pulled together quickly, without any planning, sometimes gathering all available personal and an already-overworked admin in a mad dash to get it stamped, wrapped, sent and received before the actual holiday. Once it is sent, everyone heaves a sigh of relief, and back to work they go. Don't let this annual opportunity slip past you this year. With a little preplanning, you can make your holiday cards work for you. It is your chance to:

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Tags: Marketing Communication, Holiday Card Campaign

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