Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer
Company: Hancock Whitney
Tags: brand experience, financial services marketing, Bank Marketing Today by Vya, podcast, brand story, data and analytics
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Mar 16, 2020
Our Guest: Eric Giesecke, Chief Marketing Officer
Company: WesBanco
Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
