Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation
Tags: mobile banking, bank marketing, online banking, corporate culture, technology, customer service, customer experience, innovation, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast
Fresh from BAI Beacon 2018: Highlights & Surprises
Oct 31, 2018
My Vya colleagues and I recently returned from our first BAI Beacon conference (Oct. 9-11 in Orlando), and I have to say, there was a freshness about it that is often lacking at financial services industry events. The format was energizing, the content thought provoking. Here are some of the top ah-ha moments and inventive aspects we experienced.
Tags: bank marketing, strategic marketing, banking customer experience, BAI Beacon
Getting the Banking Customer Experience Right
May 16, 2017
Relationships have always been at the core of bank marketing success. While face-to-face transactions and handwritten notes have largely given way to mobile deposits, online bill paying, emails and texts, knowing and connecting with your customer on a personal level is as important as ever.
On the path to building lasting customer relationships, bank marketers must distinguish themselves from ever-increasing competition. There’s also the pressure to rise to elevated consumer expectations that are based on the streamlined, personalized experiences perfected by companies like Amazon and Uber.
Tags: bank marketing, brand consistency, financial services, local marketing, banking customer experience
