Our Guest: Erin Pryor
Company: First Horizon Bank
Website: first horizon.com
Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational
Apr 11, 2022
Tags: branding, digital marketing, buy-in, marketing leadership, brand consistency, financial services marketing, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility
Best Marketing Strategies for Banking Products
Oct 29, 2021
Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.
Tags: marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products
Podcast Transcript: CX is the New Marketing
Sep 09, 2021
Our Guest: Charles Freeman
Company: Academy Bank
Tags: customer service, customer experience, brand experience, financial services marketing, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics
Our Guest: Sean Hampton, SVP Chief Marketing Officer
Tags: corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, financial services marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data
Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation
Tags: mobile banking, online banking, corporate culture, technology, customer service, customer experience, innovation, financial services marketing, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast
Fresh from BAI Beacon 2018: Highlights & Surprises
Oct 31, 2018
My Vya colleagues and I recently returned from our first BAI Beacon conference (Oct. 9-11 in Orlando), and I have to say, there was a freshness about it that is often lacking at financial services industry events. The format was energizing, the content thought provoking. Here are some of the top ah-ha moments and inventive aspects we experienced.
Tags: strategic marketing, financial services marketing, banking customer experience, BAI Beacon
Getting the Banking Customer Experience Right
May 16, 2017
Relationships have always been at the core of bank marketing success. While face-to-face transactions and handwritten notes have largely given way to mobile deposits, online bill paying, emails and texts, knowing and connecting with your customer on a personal level is as important as ever.
On the path to building lasting customer relationships, bank marketers must distinguish themselves from ever-increasing competition. There’s also the pressure to rise to elevated consumer expectations that are based on the streamlined, personalized experiences perfected by companies like Amazon and Uber.
Tags: brand consistency, local marketing, financial services marketing, banking customer experience
