Marketing Operations emerged in 2000, driven by rising pressure on marketing to provide greater efficiency, transparency and accountability. The function was officially recognized by analyst firm IDC in 2005 (source: MarTech Advisor).
Since that time, the Marketing Operations function has evolved and expanded, with wide ranging responsibility, from aligning IT, marketing and sales, to strategic planning and budgeting, process development, professional development, and marketing systems and data.
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Tags:
MRM,
marketing technology,
marketing resource management,
marketing operations,
Competitive advantage,
marketing data analytics,
customer data management,
marketing data
Even though 2020 may feel like the year of “going nowhere,” the truth is, many organizations are moving in new directions with speeds and efficiencies never seen before. The question for many is whether the crisis-driven changes they are making are temporary, or will they last as companies emerge from the challenges brought on by the pandemic?
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Tags:
marketing process optimization,
local marketing,
marketing operations,
franchise,
streamline marketing,
distributed marketing,
franchise local marketing,
flexible marketing
As many marketing professionals know, the marketing management process often gets bogged down in redundant, routine tasks. These tasks, such as tracking down approvals, locating collateral, managing budgets, do little to help you achieve corporate goals. To really make an impact on the business, marketers need to identify opportunities to automate insignificant tasks to free up time for strategic endeavors. Marketing resource management (MRM) systems are one example of a technology designed to optimize marketing workflow. Here’s your guide to opportunities for optimizing your marketing management process.
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Tags:
brand management,
campaign management,
marketing resource management,
local marketing,
marketing operations,
distributed marketing,
marketing management process
Every day, marketing and operations teams face a number of hurdles just to get the right message in front of the right consumer. They need to help local branches and employees customize marketing materials, but still maintain oversight of marketing pieces.
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Tags:
financial services,
marketing resource management,
marketing operations,
marketing process,
Vya
We all know that feeling when an executive stops by our office or forwards an email about the latest and greatest marketing technology, trend or tool. I don’t know about you, but it usually stops me in my tracks.
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Tags:
marketing resource management,
marketing operations,
dealers,
Vya,
franchise,
agents
Today is an exciting, and emotional, day for me. Today, DocuStar is becoming Vya.
More than 20 years ago, I had a vision for the print industry. I saw the opportunity to provide quality, reliable print jobs quickly to our clients. Since DocuStar opened its doors, our clients came to know us for not just the quality of our work, but also the quality of our people and the care and attention we bring to every single one of our jobs.
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Tags:
marketing resource management,
marketing operations,
Vya,
DocuStar
If you ask your colleagues and peers what MRM means, you are sure to find a complete lack of consistency in the definitions. For a software category that has been around for decades, it’s interesting how confusing it is to define it.
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Tags:
MRM,
marketing resource management,
local marketing,
marketing operations
That first step – it can make or break you. In sports, that first step can launch you into the lead of the race, or help you beat your defender down the field. A good first step often puts you in position for success. It’s no different in business, especially when it comes to technology.
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Tags:
MRM,
marketing technology,
marketing resource management,
marketing operations,
Gleanster,
implementation,
deployment
That “uh-oh” moment…When you are looking to buy something – cell phone, smart TV, any piece of technology, really – what’s one of the first questions you ask the sales person? You want to know what the product can do; what it’s capable of. It’s often not until after we make the purchase that we step back and realize we have no clue how to make the product do what we bought it to do. It happens all the time in business, too; especially when it comes to marketing technology. The issue is usability and, according to a recent report by Gleanster on marketing resource management systems, “ease of use” is one of the most important criteria we should consider in the evaluation and buying process.
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Tags:
MRM,
marketing technology,
marketing resource management,
marketing operations,
Gleanster,
usability
Gleanster, a leading voice in business technology research, insight and analysis, recently released their benchmark report on marketing resource management (MRM). Even living in a world that revolves around MRM every day, it’s always important to occasionally step back and view the industry through a fresh lens, and this report certainly provides that. More than anything, it does a good job of painting the challenges marketers face today as they look for MRM (and technology in general) to improve operations.
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Tags:
MRM,
marketing technology,
marketing resource management,
local marketing,
marketing operations,
Gleanster
