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Careers at Vya
Direct Options - ‘Usable’ Marketing Data - What It Means & Why It Matters
Sharing the Benefits and Costs of Marketing’s Expanding Role
FCXC Recap: Franchise Marketing Leaders Talk Customer Experience and More
Podcast Transcript: Storytelling for Social Good
Why Multi-brand Franchise Organizations Can’t Move Forward Until They Step Back
Tips for Making the Most of the Franchise Customer Experience Conference (FCXC)
Family Ties: How Multi-Brand Franchisors Leverage Marketing Resource Management
Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational
How Your Marketing Portal Can Support Menu Flexibility During Unpredictable Times
Home Maintenance Services Marketing: Customer Targeting Strategies to Engage Your Best Customers
Why Brand Consistency Is So Important
Podcast Transcript: Marketing is the Heart of the Matter
Best Marketing Strategies for Banking Products
What is Marketing Asset Management?
How Marketing and HR Can Team Up to Overcome Recruiting and Hiring Challenges
Podcast Transcript: “Don’t Stop Believing” - You Can Make a Positive Impact in Banking
Podcast Transcript: CX is the New Marketing
Serving Up Marketing Insights from the Restaurant Franchising & Innovation Summit
Tips for Keeping Your Marketing Portal Fresh
Use Data to Stop Guessing Your Way to Marketing Campaign Success
5 Ways to Structure Campaign Execution for Distributed Marketing
Podcast Transcript: Revolutionizing Marketing Through Operational Excellence
Interpreting the Needs of Mid-Size Bank Customers to Increase Retention
Podcast Transcript: The Importance of Managing CX and UX Together
What Is Marketing Operations and Why Is It Important?
The Art of Predictive Modeling for Marketing Campaigns
Prove It: How to Track Marketing Campaign Response
‘Usable’ Marketing Data - What It Means & Why It Matters
We’ve Acquired Direct Options. Because… Data.
Franchisors: Emerge a Better, More Efficient Marketing Organization Post-Pandemic
Podcast Transcript: How to create sustained data-driven, organic growth
Streamlined Marketing: Tips for Templating Success
Spring Zoom Video Conference Virtual Backgrounds
Marketing Resources to Guide You Throughout the Coronavirus Outbreak
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing
Marketing and HR: Collaborating on Recruiting and Brand Success
Marketing 2020: Embracing the Human Connection
Benchmark Your Marketing Budget
Internal Relationships: A Key to Bank Marketing’s Strategic Impact
Fostering a Corps of Active Brand Promoters
Where Are Bank Marketing Teams Spending Too Much Time?
New Name & Focus Yield Meaningful Experience at Franchise Marketing Leadership Conference 2019
What Influences Marketing’s Role in a Financial Organization?
How Effective Local Marketing Drives Franchise System Growth
How to Manage Color Consistency Across Printed Marketing Materials
IFA 2019 - Recapping the International Franchising Association’s Annual Convention
For Bank Marketers, What Does It Mean to Be Future Ready?
Postage Rate Increase: How to Keep Your Direct Mail Marketing Costs in Check
Report: How National Franchise Brands Are Getting Local with Marketing
Thankful for 25 Years of Vya
Fresh from BAI Beacon 2018: Highlights & Surprises
Infographic: The Marketer’s Path to Strategic Impact
Marketing Resource Management - How to Ensure a Successful Implementation
Exploring the Franchise Customer Journey at FCMC 2018
Lessons in Meaningful Marketing from the ND CMO Summit
What Criteria Really Matter When Buying Marketing Software & Services?
Bank Marketers: Charting a Path to Strategic Impact
How and Why Franchise Consumer Marketers Are Going Local
Sizing Up: Key Considerations for Large Format Printing Success
Marketing Resource Management Software Reviews, Vendor Landscape and Other Tools for the MRM Buyer
Brandemonium Breaks Out in Cincinnati
Rebalancing Act: Shifting Staff Focus from Martech Back to Marketing
How Marketing as a Service Works for Lean Marketing Teams
Delivering Results: Why Marketers Are Coming Back to Direct Mail
Nuggets of Franchise Marketing Wisdom Heard at #FCMCon 2017
How to Help Franchisees Up the Quality Quotient of Their Local Marketing
Getting the Banking Customer Experience Right
How to Support Your Local Associates for Successful Community Sponsorships
Don’t Get Knocked Off Balance by the Swinging Pendulum of Bank Regulation
Don’t Stop the Presses: Overcoming Print Materials Challenges for End-Product Manufacturers
How to Foster a Marketing Culture at the Local Franchisee Level
Step Up to Creative Production Management that Won’t Leave You in an Abandoned ‘MOOD’
Recapping the ABA Bank Marketing Conference 2016
3 Tips to Engage Branches in Local Bank Marketing
Distributed Marketing Lessons from #FCMC 2016
Ideas for Grand Opening Event Success in a Distributed Marketing Model
How to Scale Localized Marketing
Local Marketing Insights Could Be Hiding in Your MDF Funds
Reduce Marketing Trash with Marketing Resource Management
Localized Marketing for National Brands
Ensuring Brand Consistency in a Distributed Marketing Model
Interactive Displays: Revolutionizing the Customer Experience
Distributed Marketing and Technology - Friend or Foe?
4 Steps for Localized Marketing
New Systems Can Streamline Your Marketing Management Process
Looking forward: 3 marketing innovations for 2016
Looking back: 4 marketing trends of 2015
‘Tis the season to….simplify.
Three reasons to get up close and personalize your marketing
3 ways to engage franchisees in local marketing efforts
Agility drives competitive advantage in crowded markets
5 tools to ensure brand consistency across local markets
Build a better brand experience from the bottom up
Is Your Team Mired in Marketing Minutia?
3 simple ways to better connect with consumers
Amplify your message with the right social media strategy
Generate demand, increase sales by bringing together marketing, sales and production
Four questions to consider when creating a multi-channel marketing campaign
Simplify your marketing process for more powerful, meaningful results
5 tips to inspire brand loyalty with strong customer onboarding campaigns
Stay ahead of the curve with streamlined marketing operations
Three lessons learned from insurance marketing
Calm, cool and collected: The importance of relaxing at work
3 tips to reach local consumers with compelling, compliant marketing materials
Curious about co-branded campaigns? Here are four factors for success.
Local marketing - it’s more than just search strategy
The “new” Vya, from the inside out
Can branded content really help generate leads?
Streamline key marketing processes, and help increase productivity.
Looking for a MRM partner? Ask these questions first.
5 tips to fine-tune your email marketing and reach local audiences
Leading change can be a smooth path with the right tools at your disposal
Ensure your direct mail campaigns stand out
Maximize your print budget with these top tips
Three tips for delivering relevant, compliant local marketing materials
Support local sales requests, efficiently
Empower local branches, staff with customizable local marketing campaigns
Where are you going? Get there with a marketing technology road map.
Local marketing budgets, made easy
Solving local marketing challenges may be easier than you think
MRM systems deliver clear ROI
What really drives customer loyalty?
Rebranding? Don’t forget these steps.
Empower Employees, Boost your Brand
When MDF, Co-Op Funds Get Left on the Table, Sales Get Left Out in the Cold
Boost Sales with Strong Relationships in Local Markets
Brand Marketers Need a Crash Course on the Evolution of MRM
Where to Save Time in Your Sales and Marketing Processes
Marketing Technology Deployment: Five Keys to Success
Usability: Ignore It at Your Own Risk
A New Model for Marketing Operations
Bottom-Up Communication Helps Corporate Learn from Distributed Local Sales Force
Listen! Your Favorite Music Contains a Lesson in Branding
“Moments Matter” in Delivering a Seamless Brand Experience
Five Ways to Improve Revenue through Smart Co-Op Funding
Decoding the Consumer Buying Process
Marketing Technology: What – or Who – Is Really Creating Value?
Getting the Most From Your Co-Op Funds Investment
Are You Using the Dreaded Cold Call or Creating a Conversation?
Leadership Insights for the Marketing Executive
How To Make A Difference When You’re Neither Feared Nor Loved
If the customer is not “engaged,” has marketing failed?
Why Companies Should Engage Employees in Social Media
Quality check: Is 99.9% good enough?
A Mindset for Keeping Your Social Media Journey on Track
How to Drive Revenue through Indirect Sales Channels
How to Keep a New Initiative Alive
May 2014 Monthly Marketing News Snapshot
How to Create a Learning Environment for Your Marketing Team
Lake Wobegon Marketing Strategies
April 2014 Monthly Marketing News Snapshot
The Disappearance of Work Ethic – And How to Get it Back
Why Your Company Needs a Blog
How to Identify Your Ideal Customer Profile – and Why it’s Important
Keep Your Marketing Organization Off the Road to Abilene!
Print Is Important Today – More Than Ever
How to Embrace and Understand Enterprise Performance Management
March 2014 Monthly Marketing News Snapshot
Five Ways to Adapt to Constant Change in the Workplace
It’s Time for Software and the Service
Create Your Own Formula for Success
February 2014 Monthly Marketing News Snapshot
Traditional Sales Techniques are Obsolete
Shift in the Marketplace - How to Engage Customers Today
December 2013 Monthly Marketing News Snapshot
Four Keys to Building an Effective Content Strategy
Don't Be So Idealistic! Here's Content Strategy for the Real World
November 2013 Monthly Marketing News Snapshot
What Happens in Cincinnati: A (Marketing) Meeting of the Minds, Featuring Mike Dover
The Difference between Customer Experience and Customer Relationship (And Why One is Better)
Forget Branding! What’s Social Media’s Role in Direct Marketing and Sales?
October 2013 Monthly Marketing News Snapshot
Why Social Media Skills Are Not Optional
Perspective, Empathy and the Art of Marketing
September 2013 Monthly Marketing News Snapshot
“Thinking Big” as a Marketing Professional
3 Tips for Building a Social Media Lifelong Learning Environment
Frequently Asked Questions
About QR Codes
August 2013 Monthly Marketing News Snapshot
Can Agencies and Technology Live Together?
4 Reasons to Know Who’s Looking at You
7 Reasons Direct Mail Still Matters
Integrating Big Data into Your Marketing Strategy
The Mobile Marketing Mandate
Here’s Why You Need Localized Marketing (And How to Do It)
Is it Time to Hire a Social Media Marketing Expert?
Creative Multichannel Campaign Ideas for September
Marketing Automation: How Much is Enough?
How to Localize Social Media Marketing
In-House Vs. Outsourcing: A Process for Analysis
A Look into Seth Godin’s ‘Connection Economy’
July 2013 Monthly Marketing News Snapshot
Creative Multichannel Campaign Ideas for August
June 2013 Monthly Marketing News Snapshot
Desired Traits of Your Non-Human Employees
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