Vya Marketing Blog

Podcast Transcript: Leveraging AI and Machine Learning to Augment Bank Marketing

Podcast Transcript: Why the Role of the Marketer is that of the Customer Expert

How to Elevate Insurance Marketing Operations to Better Support Agency Partners

Spark Local Word-of-Mouth with Traditional Marketing: The Best Ways to Increase Revenue with Less Effort

Top 3 Takeaways from FCXC 2023, the Franchise Customer Experience Conference

Fundamentals of Effective Direct Mail Campaigns and Why They Still Work

How to Use Vya’s New Campaign Automation and Subscription Services Solution - Let’s Count the Ways!

Speed to Market[ing]: Tips to Activate Local Marketing Campaigns Quickly & Boost Results

Managing the Complexities of LTO Marketing Fulfillment for Dual-Brand Franchises

Marketing Is Always Changing. Is Your Marketing Portal Vendor Keeping Pace?

Podcast Transcript: Innovative Approaches for Post-Merger Rebranding

How Your Marketing Systems Add Value to Franchise Development

Podcast Transcript: Applying Data Lessons Learned from B2C Experiences to the B2B World

Why Now May Be the Time to Build a Centralized Marketing Operation

Podcast Transcript: How to Find the Balance Between Marketing's In-house Talent & External Agencies

Does Your Marketing Portal UX Make More Work for Marketing and Frontline Users?

How to Avoid Getting Stuck With an Unmanageable Marketing System

Sharing the Benefits and Costs of Marketing’s Expanding Role

FCXC Recap: Franchise Marketing Leaders Talk Customer Experience and More

Podcast Transcript: Storytelling for Social Good

Why Multi-brand Franchise Organizations Can’t Move Forward Until They Step Back

Tips for Making the Most of the Franchise Customer Experience Conference (FCXC)

Family Ties: How Multi-Brand Franchisors Leverage Marketing Resource Management

Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational

How Your Marketing Portal Can Support Menu Flexibility During Unpredictable Times

Home Maintenance Services Marketing: Customer Targeting Strategies to Engage Your Best Customers

Why Brand Consistency Is So Important

Podcast Transcript: Marketing is the Heart of the Matter

Best Marketing Strategies for Banking Products

What is Marketing Asset Management?

How Marketing and HR Can Team Up to Overcome Recruiting and Hiring Challenges

Direct Options - ‘Usable’ Marketing Data - What It Means & Why It Matters

Podcast Transcript: “Don’t Stop Believing” - You Can Make a Positive Impact in Banking

Podcast Transcript: CX is the New Marketing

Serving Up Marketing Insights from the Restaurant Franchising & Innovation Summit

Tips for Keeping Your Marketing Portal Fresh

Use Data to Stop Guessing Your Way to Marketing Campaign Success

5 Ways to Structure Campaign Execution for Distributed Marketing

Podcast Transcript: Revolutionizing Marketing Through Operational Excellence

Interpreting the Needs of Mid-Size Bank Customers to Increase Retention

Podcast Transcript: The Importance of Managing CX and UX Together

What Is Marketing Operations and Why Is It Important?

The Art of Predictive Modeling for Marketing Campaigns

Prove It: How to Track Marketing Campaign Response

‘Usable’ Marketing Data - What It Means & Why It Matters

We’ve Acquired Direct Options. Because… Data.

Franchisors: Emerge a Better, More Efficient Marketing Organization Post-Pandemic

Podcast Transcript: How to create sustained data-driven, organic growth

Streamlined Marketing: Tips for Templating Success

Spring Zoom Video Conference Virtual Backgrounds

Marketing Resources to Guide You Throughout the Coronavirus Outbreak

Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions

Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing

Marketing and HR: Collaborating on Recruiting and Brand Success

Marketing 2020: Embracing the Human Connection

Benchmark Your Marketing Budget

Internal Relationships: A Key to Bank Marketing’s Strategic Impact

Fostering a Corps of Active Brand Promoters

Where Are Bank Marketing Teams Spending Too Much Time?

New Name & Focus Yield Meaningful Experience at Franchise Marketing Leadership Conference 2019

What Influences Marketing’s Role in a Financial Organization?

How Effective Local Marketing Drives Franchise System Growth

How to Manage Color Consistency Across Printed Marketing Materials

IFA 2019 - Recapping the International Franchising Association’s Annual Convention

For Bank Marketers, What Does It Mean to Be Future Ready?

Postage Rate Increase: How to Keep Your Direct Mail Marketing Costs in Check

Report: How National Franchise Brands Are Getting Local with Marketing

Thankful for 25 Years of Vya

Fresh from BAI Beacon 2018: Highlights & Surprises

Infographic: The Marketer’s Path to Strategic Impact

Marketing Resource Management - How to Ensure a Successful Implementation

Exploring the Franchise Customer Journey at FCMC 2018

Lessons in Meaningful Marketing from the ND CMO Summit

What Criteria Really Matter When Buying Marketing Software & Services?

Bank Marketers: Charting a Path to Strategic Impact

How and Why Franchise Consumer Marketers Are Going Local

Sizing Up: Key Considerations for Large Format Printing Success

Marketing Resource Management Software Reviews, Vendor Landscape and Other Tools for the MRM Buyer

Brandemonium Breaks Out in Cincinnati

Rebalancing Act: Shifting Staff Focus from Martech Back to Marketing

How Marketing as a Service Works for Lean Marketing Teams

Delivering Results: Why Marketers Are Coming Back to Direct Mail

Nuggets of Franchise Marketing Wisdom Heard at #FCMCon 2017

How to Help Franchisees Up the Quality Quotient of Their Local Marketing

Getting the Banking Customer Experience Right

How to Support Your Local Associates for Successful Community Sponsorships

Don’t Get Knocked Off Balance by the Swinging Pendulum of Bank Regulation

Don’t Stop the Presses: Overcoming Print Materials Challenges for End-Product Manufacturers

How to Foster a Marketing Culture at the Local Franchisee Level

Step Up to Creative Production Management that Won’t Leave You in an Abandoned ‘MOOD’

Recapping the ABA Bank Marketing Conference 2016

3 Tips to Engage Branches in Local Bank Marketing

Distributed Marketing Lessons from #FCMC 2016

Ideas for Grand Opening Event Success in a Distributed Marketing Model

How to Scale Localized Marketing

Local Marketing Insights Could Be Hiding in Your MDF Funds

Reduce Marketing Trash with Marketing Resource Management

Localized Marketing for National Brands

Ensuring Brand Consistency in a Distributed Marketing Model

Distributed Marketing and Technology - Friend or Foe?

4 Steps for Localized Marketing

New Systems Can Streamline Your Marketing Management Process

Looking forward: 3 marketing innovations for 2016

Looking back: 4 marketing trends of 2015

‘Tis the season to….simplify.

Three reasons to get up close and personalize your marketing

3 ways to engage franchisees in local marketing efforts

Agility drives competitive advantage in crowded markets

5 tools to ensure brand consistency across local markets

Build a better brand experience from the bottom up

Is Your Team Mired in Marketing Minutia?

Amplify your message with the right social media strategy

Generate demand, increase sales by bringing together marketing, sales and production

Four questions to consider when creating a multi-channel marketing campaign

Simplify your marketing process for more powerful, meaningful results

5 tips to inspire brand loyalty with strong customer onboarding campaigns

Stay ahead of the curve with streamlined marketing operations

Three lessons learned from insurance marketing

Calm, cool and collected: The importance of relaxing at work

3 tips to reach local consumers with compelling, compliant marketing materials

Curious about co-branded campaigns? Here are four factors for success.

Local marketing - it’s more than just search strategy

The “new” Vya, from the inside out

Introducing Vya

Can branded content really help generate leads?

Streamline key marketing processes, and help increase productivity.

Looking for a MRM partner? Ask these questions first.

5 tips to fine-tune your email marketing and reach local audiences

Leading change can be a smooth path with the right tools at your disposal

Ensure your direct mail campaigns stand out

Maximize your print budget with these top tips

Three tips for delivering relevant, compliant local marketing materials

Support local sales requests, efficiently

Empower local branches, staff with customizable local marketing campaigns

Where are you going? Get there with a marketing technology road map.

Local marketing budgets, made easy

Solving local marketing challenges may be easier than you think

MRM systems deliver clear ROI

What really drives customer loyalty?

Rebranding? Don’t forget these steps.

Empower Employees, Boost your Brand

When MDF, Co-Op Funds Get Left on the Table, Sales Get Left Out in the Cold

Boost Sales with Strong Relationships in Local Markets

Brand Marketers Need a Crash Course on the Evolution of MRM

Where to Save Time in Your Sales and Marketing Processes

Marketing Technology Deployment: Five Keys to Success

Usability: Ignore It at Your Own Risk

A New Model for Marketing Operations

Bottom-Up Communication Helps Corporate Learn from Distributed Local Sales Force

Listen! Your Favorite Music Contains a Lesson in Branding

“Moments Matter” in Delivering a Seamless Brand Experience

Five Ways to Improve Revenue through Smart Co-Op Funding

Decoding the Consumer Buying Process

Marketing Technology: What – or Who – Is Really Creating Value?

Getting the Most From Your Co-Op Funds Investment

Are You Using the Dreaded Cold Call or Creating a Conversation?

Leadership Insights for the Marketing Executive

How To Make A Difference When You’re Neither Feared Nor Loved

If the customer is not “engaged,” has marketing failed?

Why Companies Should Engage Employees in Social Media

Quality check: Is 99.9% good enough?

A Mindset for Keeping Your Social Media Journey on Track

How to Drive Revenue through Indirect Sales Channels

How to Keep a New Initiative Alive

May 2014 Monthly Marketing News Snapshot

How to Create a Learning Environment for Your Marketing Team

Lake Wobegon Marketing Strategies

April 2014 Monthly Marketing News Snapshot

The Disappearance of Work Ethic – And How to Get it Back

Why Your Company Needs a Blog

How to Identify Your Ideal Customer Profile – and Why it’s Important

Keep Your Marketing Organization Off the Road to Abilene!

Print Is Important Today – More Than Ever

How to Embrace and Understand Enterprise Performance Management

March 2014 Monthly Marketing News Snapshot

Five Ways to Adapt to Constant Change in the Workplace

It’s Time for Software and the Service

Create Your Own Formula for Success

February 2014 Monthly Marketing News Snapshot

Traditional Sales Techniques are Obsolete

Shift in the Marketplace - How to Engage Customers Today

December 2013 Monthly Marketing News Snapshot

Four Keys to Building an Effective Content Strategy

Don't Be So Idealistic! Here's Content Strategy for the Real World

November 2013 Monthly Marketing News Snapshot

What Happens in Cincinnati: A (Marketing) Meeting of the Minds, Featuring Mike Dover

The Difference between Customer Experience and Customer Relationship (And Why One is Better)

Forget Branding! What’s Social Media’s Role in Direct Marketing and Sales?

October 2013 Monthly Marketing News Snapshot

Why Social Media Skills Are Not Optional

Financial

Perspective, Empathy and the Art of Marketing

September 2013 Monthly Marketing News Snapshot

Insurance

“Thinking Big” as a Marketing Professional

3 Tips for Building a Social Media Lifelong Learning Environment

Frequently Asked Questions

About QR Codes

August 2013 Monthly Marketing News Snapshot

Can Agencies and Technology Live Together?

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