Whether your marketing budget is growing or shrinking, you no doubt need to figure out how to fund marketing’s expanding role, a growing number of marketing channels and the integration of new marketing technologies.
Benchmark Your Marketing Budget
Nov 22, 2019
Tags: bank marketing, marketing budget, marketing strategy, marketing technology, franchise marketing
Three Ways Technology is Helping Marketers
Jun 11, 2013
From Deadlines to bottom-lines, I put my marketing department under constant pressure to show ROI. This means every project and every process must be evaluated and prioritized based on the resources available and the return it will generate. In short, you need to get the most out of your team at all times. Basically, success comes down to productivity.
Tags: creative production management, workflow, marketing budget, process automation, collaboration, marketing technology, marketing productivity, marketing resource management, local marketing automation
