Multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand families that diversify and synergize their franchise businesses.

Tags: MRM, marketing resource management, franchise local marketing, franchise marketing, marketing portal, Restaurant marketing, home services marketing, multi-brand marketing, cross-selling, co-branding

Stephen Covey, the bestselling author of The 7 Habits of Highly Effective People, once said, “If there’s one thing that’s certain in business, it’s uncertainty.” I’m not sure that even Mr. Covey could have envisioned just how uncertain things would become.

Indeed, those in the restaurant business are managing through unprecedented uncertainty every day. In a recent survey by the National Restaurant Association, 96% of restaurant operators said they experienced supply delays or shortages of key food or beverage items in recent months.

Tags: MRM, marketing resource management, franchise local marketing, franchise marketing, marketing portal, Restaurant marketing, menu flexibility, location profile management

Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.

Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.

Tags: brand consistency, MRM, marketing resource management, marketing asset management, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices

We’ve all seen the headlines – job openings in the U.S. are at a record high. According to the latest report from the Bureau of Labor Statistics, employers nationwide are struggling to fill more than 9.2 million job openings. The events of 2020 have created an unusual workforce environment, marked simultaneously by higher unemployment and a labor shortage.

Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Be honest… is your marketing resource management (MRM) system (marketing portal) in need of the Marie Kondo tidying up treatment? Do your users have to sift through years of outdated materials to find a marketing piece that matches their current needs? Are new materials going unused simply because users can’t find them amidst the volumes of outdated assets?

If you answered yes to any of these questions, it may be time to declutter your marketing portal and put some simple processes in place to easily keep things fresh moving forward.

Tags: MRM, marketing resource management, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices

Technology has made it easier than ever for distributed organizations to execute marketing campaigns at the local level. With marketing resource management (MRM) systems, programs can be centrally managed by corporate marketing to maintain control over things like brand standards, custom requests, messaging, regulatory compliance, and approvals, while also empowering local teams to customize campaigns to provide greater relevance to their local customers.

Tags: bank marketing, campaign management, marketing campaign, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, distributed marketing, franchise marketing

 

Marketing Operations emerged in 2000, driven by rising pressure on marketing to provide greater efficiency, transparency and accountability. The function was officially recognized by analyst firm IDC in 2005 (source: MarTech Advisor).

Tags: MRM, marketing technology, marketing resource management, marketing operations, Competitive advantage, marketing data analytics, customer data management, marketing data

The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.

Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.

Tags: bank marketing, financial services, MRM, marketing strategy, marketing technology, marketing resource management, relationship-building, strategic bank marketing

Word-of-mouth referrals and recommendations are the currency of business success today. More than ever, they are key to establishing trust and building awareness. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services, making them a powerful resource to amplify your message.  

Tags: marketing process optimization, bank marketing, brand advocacy, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, local marketing automation, franchise, franchise local marketing