Today’s marketers are increasingly adopting marketing resource management (MRM) solutions to help them manage a number of core use cases, from ensuring brand consistency and content localization to budget and workflow management.

As a considered investment, due diligence is essential for finding the right MRM technology partner for your organization. In addition to evaluating MRM software capabilities, think about what happens after you make your selection. How will the solution be implemented and supported?

Following are some suggested measures to help ensure a successful MRM implementation.

Tags: MRM, marketing technology, marketing resource management, marketing technology buyer's guides

In the current issue of Harvard Business Review, a team of experts from Bain & Company presents an analysis of B2B client data that offers insights into what matters most to B2B buyers of business products and services. A framework emerged from their research – a pyramid which organizes 40 fundamental “elements of value” within five categories. At the bottom of the pyramid is table stakes, followed by functional value, ease of doing business, individual value and inspirational value.

Tags: technology, MRM, marketing technology, marketing resource management, martech, marketing technology buyer's guides

Today’s marketers must manage an ever-increasing number of digital channels and platforms for engaging the modern customer. This is leading many marketers to consider marketing resource management (MRM) to help them work smarter and more efficiently.

Tags: MRM, marketing technology, marketing resource management, marketing technology vendors, marketing resource management ROI, MRM ROI, MRM benefits, marketing technology buyer's guides

Technology’s role in transforming marketing cannot be understated. Digital channels, automation and a multitude of platforms have helped expand the marketer’s role, requiring expanded skillsets and increased IT investments for successful execution of marketing plans. Yet most marketing teams remain understaffed and overburdened. It is in this environment that marketing as a service (MaaS) has emerged.

Tags: human resources, MRM, marketing technology, marketing resource management, marketing as a service

A client recently asked me, “Why should I consider including direct mail in my marketing mix? And if I were to use direct mail, how would I track it in a meaningful way?”

You may have asked yourself these very same questions. With the shift to less expensive, metric-rich digital channels, many marketers abandoned mail as a way to reach customers and track engagement.

But marketers are always looking for the most effective ways to break through to media overloaded consumers, which is leading a growing number to revisit direct mail, particularly as part of a multichannel marketing strategy.

Tags: direct mail, multichannel marketing, email marketing, direct mail marketing, marketing resource management, local marketing, multi-channel marketing

Hats off to the team at Franchise Update Media for a terrific Franchise Consumer Marketing Conference last week in Atlanta. The Vya team came away from the event with some great connections and an instructive view into the realities faced by today’s franchise marketers. Here are just some of the powerful insights and recommendations we heard from those who are on the frontlines of franchise marketing. 

Tags: marketing resource management, local marketing, franchise, franchise local marketing

Experts estimate today’s US consumer is exposed to as many as 10,000 brand messages a day. More than ever, marketers need to deliver relevant messages, through multiple channels, with enough frequency to gain recognition and engagement. Every consumer touchpoint counts. Which means the quality of marketing campaigns is critical to breaking through the noise.

Tags: marketing resource management, local marketing, franchise, franchise local marketing, ad systems

With the recently signed executive order requesting a review of the Dodd-Frank Act, the Trump administration has taken a first step toward potential regulatory relief for banks and financial services companies. Experts and influencers on both sides of regulation are already fiercely debating the merits and failings of the current law and any possible rollback of it. At this point, the result of such a review is uncertain. What is clear is that change is most definitely in the air.

Tags: bank marketing, bank marketing compliance, brand consistency, financial services, marketing resource management, legal and regulatory compliance, mortgage marketing

Running a local franchise business requires a broad skillset. From day-to-day operations management, customer service, accounting and business planning, to HR, inventory control and facilities management—franchise business owners wear many different hats. For many franchisees, one hat that never seems to fit quite right is that of marketer.

That’s not to say that franchisees lack an understanding of the importance of marketing and promotion to the success of their business. In fact, in a recent survey of franchise SMBs by local media researcher BIA/Kelsey, franchise owners reported more than half of their business is derived from promotions.

Tags: localized marketing, marketing productivity, marketing resource management, local marketing automation, franchise, streamline marketing, scale local marketing, franchise marketing software, getting franchises to do marketing campaigns, turnkey marketing campaign, local marketing resource management

If you’ve been managing your creative projects with IBM’s Marketing Operations OnDemand (MOOD) system, previously known as Unica Marketing Operations OnDemand, you might be feeling abandoned since IBM announced it plans to end support for the product on June 30, 2017.

Instead of feeling abandoned, how about feeling supported? Vya has a great alternative for MOOD users. Our Vya creative production systems enable users to seamlessly route, approve and track progress on creative projects. Even better, we just announced a new release of the system with an upgraded user experience and enhanced reporting capabilities.

Tags: creative production management, MRM, marketing resource management