Podcast Transcript: How to Find the Balance Between Marketing's In-house Talent & External Agencies

Dec 08, 2022


Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

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Tags: branding, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, financial services marketing, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

Marketing Technology: What – or Who – Is Really Creating Value?

Sep 23, 2014

It wouldn’t surprise anyone if I said technology plays a big role in our daily lives. We spend most of our days staring at a screen of some sort, whether it’s in our office, on a bus, train or airplane, walking down the sidewalk, or just sitting on the couch. And as we become more comfortable with technology, we’ve placed more of our responsibilities in the hands of technology. This is as true of people as it is business.

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Tags: marketing leadership, marketing technology, marketing technology vendors, marketing technologist, marketing talent, local marketing automation

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