As we’ve written about previously, multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand family platform companies that diversify and synergize their franchise businesses.
Tags: MRM, marketing technology, marketing resource management, marketing operations, franchise, marketing technology buyers' resources, Restaurant marketing, multi-brand marketing, cross-selling, co-branding, LTO marketing
Multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand families that diversify and synergize their franchise businesses.
Tags: MRM, marketing resource management, franchise marketing, marketing portal, Restaurant marketing, home services marketing, multi-brand marketing, cross-selling, co-branding
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