Fostering a Corps of Active Brand Promoters

Sep 10, 2019

Word-of-mouth referrals and recommendations are the currency of business success today. More than ever, they are key to establishing trust and building awareness. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services, making them a powerful resource to amplify your message.  

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Tags: marketing process optimization, bank marketing, brand advocacy, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, local marketing automation, franchise, franchise local marketing

New Name & Focus Yield Meaningful Experience at Franchise Marketing Leadership Conference 2019

Jul 24, 2019

For the past several years, Franchise Update Media’s annual franchise marketing conference has been a must-attend event for the Vya marketing team. This year was no different. What was different was the name of the event, which rebranded as the “Franchise Marketing Leadership Conference.” With the new name came a revamped focus on leadership and recognizing marketing excellence. The result was a new and meaningful experience.

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Tags: marketing leadership, leadership, franchise, franchise local marketing

How Effective Local Marketing Drives Franchise System Growth

May 28, 2019

In a recent post, we touched on the ever-increasing competition for qualified franchisee candidates. According to data cited by the Franchise Performance Group, some 4,000 franchise brands are competing for just under 14,000 new franchisees entering the marketplace. This level of competition requires franchisors to differentiate and create value for franchisees across every aspect of the business.

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Tags: brand consistency, growth, franchise, franchise local marketing

IFA 2019 - Recapping the International Franchising Association’s Annual Convention

Mar 27, 2019

I recently attended the International Franchise Association’s Annual Convention (IFA 2019) in Las Vegas with my colleague Allan Greer. This was my first time at IFA, which is a bigger conference, with a broader franchise focus than the consumer marketing franchise events I regularly attend. What I liked about IFA 2019 was the chance it provided to learn more about the various roles within franchisor organizations and the challenges they face.

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Tags: branding, brand consistency, franchise, franchise marketing software, franchise local marketing

Report: How National Franchise Brands Are Getting Local with Marketing

Jan 02, 2019

The latest industry research shows, that while national franchise brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement.

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Tags: local marketing budgets, franchise, franchise local marketing

Exploring the Franchise Customer Journey at FCMC 2018

Jul 11, 2018

I recently returned from the 2018 Franchise Consumer Marketing Conference, in Atlanta, and as with past FCMC events, it was a great place for picking up fresh ideas and insights from some of franchising’s most innovative and successful marketing pros and practitioners. 

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Tags: marketing strategy, customer experience, local marketing automation, franchise, franchise local marketing

How and Why Franchise Consumer Marketers Are Going Local

Jan 25, 2018

Could there be a shake-up on the horizon regarding national advertising funds paid into by franchisees for the purpose of promoting franchise brand awareness at the national level? The answer may very well be “yes,” as new research indicates franchisors are shifting from an over-investment in national-level marketing to locally targeted campaigns, in order to tap into the local movement that consumers are increasingly embracing.

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Tags: local marketing budgets, franchise, franchise local marketing

Nuggets of Franchise Marketing Wisdom Heard at #FCMCon 2017

Jun 29, 2017

Hats off to the team at Franchise Update Media for a terrific Franchise Consumer Marketing Conference last week in Atlanta. The Vya team came away from the event with some great connections and an instructive view into the realities faced by today’s franchise marketers. Here are just some of the powerful insights and recommendations we heard from those who are on the frontlines of franchise marketing. 

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Tags: marketing resource management, local marketing, franchise, franchise local marketing

How to Help Franchisees Up the Quality Quotient of Their Local Marketing

Jun 15, 2017

Experts estimate today’s US consumer is exposed to as many as 10,000 brand messages a day. More than ever, marketers need to deliver relevant messages, through multiple channels, with enough frequency to gain recognition and engagement. Every consumer touchpoint counts. Which means the quality of marketing campaigns is critical to breaking through the noise.

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Tags: marketing resource management, local marketing, franchise, franchise local marketing, ad systems

How to Support Your Local Associates for Successful Community Sponsorships

Apr 20, 2017

Whether you’re a bank with local branches or a franchise business with multiple locations, local sponsorships offer a powerful way for your local representatives to build relationships and visibility in the communities they serve. Sponsorships are effective because supporting local sports teams, charitable causes, the arts and other cultural organizations puts your brand in front of the customers and prospects you most want to reach at the local level.

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Tags: bank marketing, brand consistency, financial services, local marketing, legal and regulatory compliance, franchise, community sponsorship, local advertising

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