Did the pandemic reveal areas within your organization that were, or are, in need of restructuring in order to build greater resilience or to develop capacity for future growth? If so, you most certainly are not alone. According to a report from Gartner titled, The Future of Marketing Organizations: Rethink Marketing’s Organizational Structures and Responsibilities, the recent period of disruption has influenced CMOs to centralize their marketing organizations to alleviate operational problems and grow their teams.
Tags: marketing process optimization, brand consistency, MRM, marketing technology, Insurance Marketing, marketing resource management, marketing operations, financial services marketing, agile marketing, scale local marketing, marketing staff, marketing technology buyers' resources, franchise marketing, multi-brand marketing
Even though 2020 may feel like the year of “going nowhere,” the truth is, many organizations are moving in new directions with speeds and efficiencies never seen before. The question for many is whether the crisis-driven changes they are making are temporary, or will they last as companies emerge from the challenges brought on by the pandemic?
Tags: marketing process optimization, local marketing, marketing operations, franchise, streamline marketing, distributed marketing, franchise marketing, flexible marketing
Fostering a Corps of Active Brand Promoters
Sep 10, 2019
Word-of-mouth referrals and recommendations are the currency of business success today. More than ever, they are key to establishing trust and building awareness. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services, making them a powerful resource to amplify your message.
Tags: marketing process optimization, brand advocacy, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, local marketing automation, franchise, financial services marketing, franchise marketing
Today’s technology helps us address our goals of working smarter, faster and better. But even with the latest innovations, are there activities that Marketing continues to spend too much time on? And are these activities getting in the way of Marketing’s ability to contribute strategically to the organization?
Tags: marketing process optimization, bank marketing compliance, MRM, marketing strategy, marketing technology, marketing resource management, CRM, financial services marketing, strategic bank marketing, market research
When you manage marketing campaigns and processes across a widespread region, there are often opportunities to increase your marketing productivity and create scale to connect efficiently with more consumers. But, sometimes identifying those opportunities can be difficult because marketers are so busy, and focused, on creating and implementing campaigns.
Tags: marketing process optimization, marketing productivity, marketing process
According to iMedia Connection, it is estimated that manufacturers invest $50 to $520 billion dollars in co-op marketing programs annually. In comparison to the estimated total U.S. advertising spend this year of $153 billion, reports iMedia, that translates to a lot of money available for co-op programs, but much of this funding is “left on the table.” According to the article:
Tags: co-op marketing, manufacturing marketing, marketing process optimization, insurance, Distributed Sales Model, MRM, marketing technology, marketing resource management, financial services marketing