Our Guest: Jackie Hooper, SVP, Chief Marketing Officer
Company: Cadence Bank
Website: cadencebank.com
Tags: marketing leadership, rebranding, B2B, corporate culture, marketing operations, financial services marketing, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions
Podcast Transcript: Applying Data Lessons Learned from B2C Experiences to the B2B World
Jan 11, 2023
Tags: marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, financial services marketing, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing
December 2013 Monthly Marketing News Snapshot
Dec 23, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Since this is our last post of 2013, we’d like to wish everyone a happy holidays and happy New Year. We’ll see you all back here on the blog in 2014!
Tags: facebook, google, mobile, B2B, B2C, advertising, email marketing, social media, video, december
A Look into Seth Godin’s ‘Connection Economy’
Jul 16, 2013
We are in an age of "permission marketing." This was the topic I had the pleasure to hear Seth Godin speak about at the Integrated Marketing Week Conference last month. One of his main points: All media is optional. If people don’t want to talk to you or listen to you, they don't have to. We're past the time when marketers can just cram messages down people's throats. Everyone skips the commercials on DVR. In the subject line of an email, you essentially are asking them to open your email. In the opt-in form on your website, you have to ask them to sign up for your newsletter. You can’t just say attack the audience with your product; you have to build a connection first.
The Connection Economy
This significantly reduces the value of the mass market, according to Godin. The real value for your marketing dollar is on the edges – the places where specialized info will be most valued. The edge is more receptive to specific messaging. Think politics and religion if you want more vivid examples – the edge craves content on their subject and consumes it at much deeper and higher rates because there’s more passion there. That's where you’re making your connection, and that’s what drives Godin’s notion that we are living in a "Connection Economy."
Tags: branding, content strategy, messaging, B2B, content marketing, marketing technology, marketing resource management, connection economy, seth godin
Four Keys to Great Client Service
Jun 13, 2013
It’s a no-brainer to say customer service matters, but some recent studies really quantify just how much it matters. In one study, respondents indicated that they stand to lose up to 21% of annual revenue as a result of not offering a positive, consistent and brand-relevant customer experience. Another study says that bad customer service stories are more likely to be shared than good customer services stories, with 62% of B2B and 42% of B2C customers purchasing more after a good experience.
It’s really important for us at DocuStar to make sure the client experience is a positive one. My goal is for the client to consider us a part of their team. After all, we practically serve as an extension of their marketing department for some projects. Whether you work B2B or B2C, reaching that level of intimacy with your clients is critical for sustained success but can be difficult to achieve. I think there are four things you can do that will put you and your client in a position to succeed:
Tags: marketing, B2B, B2C, business-to-consumer, client service, customer service, marketing technology, customer experience, customer retention
May 2013 Monthly Marketing News Snapshot
May 29, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.
Tags: branding, marketing news, online marketing, google, Twitter, Tumblr, B2B, Yahoo, B2C, content marketing, USPS, advertising, May, email marketing, social media, marketing technology
April 2013 Monthly Marketing News Snapshot
Apr 30, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing, get caught up with the April Marketing News Snapshot.
Tags: digital marketing, mobile marketing, marketing news, tablets, google, online advertising, mobile wallets, digital optimization, B2B, b-to-b, marketing trends
