Our Guest: Jackie Hooper, SVP, Chief Marketing Officer
Company: Cadence Bank
Website: cadencebank.com
Tags: marketing leadership, rebranding, B2B, corporate culture, marketing operations, financial services marketing, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions
Most every industry goes through a renaissance at some point. A moment when markets align, lucrative business models come to life, investors flood in and sustained growth becomes possible.
The franchise industry is seeing this renaissance right now, as many emerging companies are creating new opportunities for franchisees in new consumer and B2B categories. These companies are making franchise ownership more accessible with less investment and providing more opportunities for people to turn interests and skills into successful businesses.
Tags: corporate culture, brand consistency, leadership, brand development, franchise marketing, multi-brand marketing
Brand consistency is more than just typeface, logos and colors. It’s about delivering a brand experience with your products, services and people that customers begin to expect and anticipate. That consistent experience ultimately helps your brand stand out from competition and drive sales.
Make the path to purchase easier with a consistent, compelling brand experience across local markets.
Tags: brand consistency, franchise, brand loyalty, brand development
