We know from our work with distributed organizations in industries like banking and financial services, franchising and insurance, that corporate marketers often look for ways to make marketing easier for their frontline operations. Automated marketing campaigns and services – like managed social media, set-it-and-forget-it direct mail campaigns, and lead transfer programs – are great examples. These services make it easier for frontlines to execute locally customized, recurring marketing campaigns. But managing and administering these services can be a drain on corporate marketing resources.
How to Use Vya’s New Campaign Automation and Subscription Services Solution - Let’s Count the Ways!
May 24, 2023
Tags: digital marketing, marketing campaign, direct mail marketing, MRM, Continuity Campaigns, social media, marketing technology, Insurance Marketing, marketing resource management, local marketing, marketing operations, local marketing automation, financial services marketing, franchise marketing
A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.
Tags: employee engagement, brand consistency, QR Codes, direct mail marketing, local marketing, franchise marketing, data-driven marketing, Actionable Marketing Data, Restaurant marketing
Prove It: How to Track Marketing Campaign Response
Dec 22, 2020
Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.
Tags: QR Codes, marketing campaign, email marketing, direct mail marketing, brand awareness, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data
If you’re not already aware, the U.S. Postal Service is ringing in the new year with a postal rate increase. Beginning January 27th, the price of a first-class stamp will go from $.50 to $.55, the largest jump since 1991, when the rate went from $.25 to $.29.
Tags: USPS, direct mail marketing
A client recently asked me, “Why should I consider including direct mail in my marketing mix? And if I were to use direct mail, how would I track it in a meaningful way?”
You may have asked yourself these very same questions. With the shift to less expensive, metric-rich digital channels, many marketers abandoned mail as a way to reach customers and track engagement.
But marketers are always looking for the most effective ways to break through to media overloaded consumers, which is leading a growing number to revisit direct mail, particularly as part of a multichannel marketing strategy.
Tags: multichannel marketing, email marketing, direct mail marketing, marketing resource management, local marketing, multi-channel marketing
“Dear Sir or Madam…”
In the days before technology made it easier to personalize correspondence, it would be common to get several pieces of mail addressed to “sir or madam” or “resident” on any given day.
However, technology like marketing resource management systems has changed this. Savvy marketers can do more than customize the name of the person receiving the note. They can also tailor messages and images, both digitally and in print.
Tags: insurance, direct mail marketing, marketing resource management, personalized marketing
Ensure your direct mail campaigns stand out
Jun 05, 2015
Last week, I shared tips on maximizing print budgets. In a similar vein, this week, I want to share tips on how direct mail campaigns can stand out in your target consumers’ mailboxes. I’ve been fortunate to work with companies for more than 20 years, helping shape and fulfill direct mail campaigns.
Tags: direct mail marketing
Okay, so don’t forget about branding, but everyone always talks about social media in the context of branding. So today, we’re going to focus on social media’s role in building your bottom line by closing deals…
It’s very easy in life to embrace an “out with the old, in with the new!” attitude. After all, newer is most always perceived to be better. The problem with this attitude is that it supposes the correct course of action is one or the other; a classic “if not A, then B” scenario. While that’s a theorem that’s important for software developers, mathematicians and philosophers to know, it’s not necessarily a good rule for businesses to follow.
Tags: digital marketing, ROI, Twitter, sales, LinkedIn, direct mail marketing, social media
7 Reasons Direct Mail Still Matters
Aug 20, 2013
You know direct mail – you receive it, you use it, and it’s more effective than ever. But why? Why in our era of feature-rich, multimedia, permission-based marketing does direct mail still endure? Why do marketers know in their gut that direct mail is irreplaceable? When we sit down and spell it out, the not-so-obvious answers become obvious.
1. Direct mail is proven. Research shows that typical direct mail response rates are between 3 and 5 percent. Though this seems small, it is still a statistically reliable number for expected response rates and it could be very successful depending on the product or service being sold. For instance, a high-ticket item like a $10K window installation may only require one sale to pay for the entire mailing and then some. In this case, even a 0.5 percent response rate could be very profitable. The key is to determine your desired response rate at the onset so that you can calculate the proper investment and expected ROI.
Tags: USPS, direct mail marketing, campaign, customer segmentation
Creative Multichannel Campaign Ideas for September
Aug 01, 2013
Fall is just around the corner, so prepare to ramp up your sales and marketing efforts with these September multichannel campaign ideas:
Tags: marketing ideas, QR code, summer, ecommerce, creative marketing, multichannel marketing, insurance, marketing campaign, email marketing, direct mail marketing, literacy, September, financial services marketing