How to Elevate Insurance Marketing Operations to Better Support Agency Partners

Aug 31, 2023

Competition, regulatory requirements, an intangible product, and a distributed field organization of agency partners – these are among the top challenges insurance brand marketers face.

Technology can help tackle some of these challenges, however insurers have historically resisted innovation. A report by McKinsey on digital disruption in insurance stated bluntly, “Insurance has been relatively slow to feel the digital effect… But the industry is not impregnable. Companies that fail to adapt will weaken under the pressure exerted by those that use digital technology to slash costs and get better returns on their investments.”

Read More >

Tags: marketing campaign, MRM, Insurance Marketing, marketing resource management, marketing systems, local marketing automation, marketing portal

Spark Local Word-of-Mouth with Traditional Marketing: The Best Ways to Increase Revenue with Less Effort

Aug 07, 2023

Getting consumers to talk about and share their positive experiences with your brand, product or service with other people is the Holy Grail of marketing. It’s called word-of-mouth (WOM), and it’s one of the oldest and most effective forms of marketing. It’s estimated that word of mouth drives $6 trillion in annual global spending and is responsible for as much as 19% of purchases.

Read More >

Tags: brand advocacy, marketing campaign, direct mail marketing, MRM, Insurance Marketing, marketing resource management, local marketing

Top 3 Takeaways from FCXC 2023, the Franchise Customer Experience Conference

Jun 29, 2023

This year’s Franchise Customer Experience Conference (FCXC) brought together industry leaders, innovators, and experts from every corner of the franchise industry. The 3-day event was jam packed with informative workshops, breakout sessions, panel discussions, and of course networking. I’m excited to share my top 3 takeaways from FCXC 2023 that highlight the trends and strategies that are likely to drive customer experience and innovation across the franchise industry in the year ahead and beyond.

Read More >

Tags: marketing campaign, customer experience, local marketing, franchise marketing, multi-brand marketing

Fundamentals of Effective Direct Mail Campaigns and Why They Still Work

Jun 08, 2023

Digital is king for today’s direct marketers. Or is it? Based on the findings of its annual direct marketing survey, the Association of National Advertisers (ANA) reported that while marketing professionals certainly make use of modern technology in their direct marketing efforts, traditional methods, such as sending messages in letter-sized envelopes via the U.S. Post Office can be remarkably effective. According to ANA’s survey, those who direct mailed a letter-sized envelope reported 112% ROI, ahead of SMS (102% ROI) and email marketing (93% ROI). Other direct mail formats that performed well included postcards, dimensional mail, and oversized envelopes, all of which exceeded 90% ROI.

 

“This important study demonstrates that traditional forms of direct marketing continue to be powerful engines for accelerating brand growth,” said ANA CEO Bob Liodice.

Read More >

Tags: manufacturing marketing, marketing campaign, direct mail marketing, MRM, Continuity Campaigns, Insurance Marketing, marketing resource management, financial services marketing, franchise marketing

How to Use Vya’s New Campaign Automation and Subscription Services Solution - Let’s Count the Ways!

May 24, 2023

We know from our work with distributed organizations in industries like banking and financial services, franchising and insurance, that corporate marketers often look for ways to make marketing easier for their frontline operations. Automated marketing campaigns and services – like managed social media, set-it-and-forget-it direct mail campaigns, and lead transfer programs – are great examples. These services make it easier for frontlines to execute locally customized, recurring marketing campaigns. But managing and administering these services can be a drain on corporate marketing resources.

Read More >

Tags: digital marketing, marketing campaign, direct mail marketing, MRM, Continuity Campaigns, social media, marketing technology, Insurance Marketing, marketing resource management, local marketing, marketing operations, local marketing automation, financial services marketing, franchise marketing

Speed to Market[ing]: Tips to Activate Local Marketing Campaigns Quickly & Boost Results

Apr 27, 2023

When it comes to driving business growth in distributed organizations, the importance of local marketing campaigns cannot be overstated. How quickly you get campaigns to market across your footprint, your system or your regions is critically important for staying ahead of the competition or for responding to changing market conditions.

Read More >

Tags: marketing campaign, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, marketing operations, local marketing automation, financial services marketing, marketing technology buyers' resources, franchise marketing

Use Data to Stop Guessing Your Way to Marketing Campaign Success

Jun 11, 2021

For marketers, a primary goal is to maximize marketing ROI by ensuring marketing spend produces the best results. This means sending campaigns to the right people, at the right time, with the right message. But how can you know what’s right?

Read More >

Tags: marketing ROI, campaign management, brand consistency, marketing campaign, target marketing, marketing data analytics, data-driven marketing, market research, data-driven marketing campaigns

5 Ways to Structure Campaign Execution for Distributed Marketing

May 26, 2021

Technology has made it easier than ever for distributed organizations to execute marketing campaigns at the local level. With marketing resource management (MRM) systems, programs can be centrally managed by corporate marketing to maintain control over things like brand standards, custom requests, messaging, regulatory compliance, and approvals, while also empowering local teams to customize campaigns to provide greater relevance to their local customers.

Read More >

Tags: campaign management, marketing campaign, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, financial services marketing, distributed marketing, franchise marketing

The Art of Predictive Modeling for Marketing Campaigns

Jan 13, 2021

When a marketing analyst begins the quest to build a predictive model for a marketing campaign using past data to forecast future actions, it should be simple, right?

Use past data to predict future actions. It’s science.

Read More >

Tags: marketing campaign, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data, predictive modeling, predictive modeling for marketing campaigns

Prove It: How to Track Marketing Campaign Response

Dec 22, 2020

Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.

Read More >

Tags: QR Codes, marketing campaign, email marketing, direct mail marketing, brand awareness, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data

Subscribe Here!

Podcast_2020-CTA-6