Our Guest: Eric Giesecke, Chief Marketing Officer
Company: WesBanco
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Mar 16, 2020
Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing
Feb 19, 2020
Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management
Company: Fifth Third Bank
Tags: bank marketing, customer experience, sales and marketing alignment, strategic bank marketing, Bank Marketing Today by Vya, sales enablement, podcast, mergers & acquisitions
Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.
Tags: bank marketing, financial services, MRM, marketing strategy, marketing technology, marketing resource management, relationship-building, strategic bank marketing
Today’s technology helps us address our goals of working smarter, faster and better. But even with the latest innovations, are there activities that Marketing continues to spend too much time on? And are these activities getting in the way of Marketing’s ability to contribute strategically to the organization?
Tags: marketing process optimization, bank marketing, bank marketing compliance, MRM, marketing strategy, marketing technology, marketing resource management, CRM, strategic bank marketing
Marketing organizations at many financial institutions continue to struggle to participate in—and influence—the strategic decision-making processes in their organizations. This is a recurring theme in our discussions with clients, which is why we often examine it on this blog (see Bank Marketing’s Strategic Impact and Future Ready Bank Marketing).
At Vya, we’ve seen how marketing can contribute to a bank’s strategic success. Marketing bridges a bank’s strategic direction and daily execution, with a keen understanding of what matters to today’s banking customers.
Tags: bank marketing, financial services, marketing strategy, strategy, financial services marketing, strategic bank marketing