Our Guest: Eric Giesecke, Chief Marketing Officer
Mar 16, 2020
Feb 19, 2020
Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management
Company: Fifth Third Bank
Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.
Today’s technology helps us address our goals of working smarter, faster and better. But even with the latest innovations, are there activities that Marketing continues to spend too much time on? And are these activities getting in the way of Marketing’s ability to contribute strategically to the organization?
Marketing organizations at many financial institutions continue to struggle to participate in—and influence—the strategic decision-making processes in their organizations. This is a recurring theme in our discussions with clients, which is why we often examine it on this blog (see Bank Marketing’s Strategic Impact and Future Ready Bank Marketing).
At Vya, we’ve seen how marketing can contribute to a bank’s strategic success. Marketing bridges a bank’s strategic direction and daily execution, with a keen understanding of what matters to today’s banking customers.