Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation
Tags: mobile banking, online banking, corporate culture, technology, customer service, customer experience, innovation, financial services marketing, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast
May 09, 2013
On Tuesday, we discussed how mobile wallets, money movement and the branch experience are changing the game, and in many ways those three factors affect and are affected by the rising tide of mobile. The question now facing banks is: Will they rise with that tide, or be consumed by it? It was one of the major topics covered at Net Finance 2013 last week, so let’s continue our recap with a look at three mobile-related issues banks will have to adapt to:
IT and marketing cross-over
A big concern for banks is the new demand placed on their IT departments. And it really isn’t so much the demand, rather the expanded role it gives IT, one that has a tendency to cross over into marketing’s territory. Usability and consistency across mobile devices is critical and it’s IT’s job to make sure both of those elements are in place.
May 07, 2013
Last week I had the immense pleasure of attending Net Finance 2013 in Phoenix, AZ. Speakers included big names like Larry McClanahan, VP of Digital Delivery at Fifth-Third; Patrick Myron, VP Distribution Marketing at Fifth-Third and Marc Warshawsky, SVP Mobile at Bank of America, and there was a lot of good information to take away from every session. I thought it would be great to share some of the highlights and key messages in this week’s posts and discuss how it all ties back into digital marketing.
One of the biggest topics (and one I found most interesting) was a panel discussion breaking down disruptors in the banking industry. There are currently three major issues banks have to answer and adapt to: mobile wallets, money movement and the branch experience.
Mar 14, 2013
Mobile banking is still in its infancy, but researchers and analysts are already forecasting its prevalence in the not-too-distant future. Despite the optimism, some variables have banks and their customers slow to fully embrace all the possibilities of mobile banking. Still, the technology offers major upside for marketers in the financial services industry. But in order to capitalize, they first need to know the details.