Dec 22, 2020
Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.
Tags: QR Codes, marketing campaign, email marketing, direct mail marketing, brand awareness, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Mar 16, 2020
Our Guest: Eric Giesecke, Chief Marketing Officer
Company: WesBanco
Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
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