Prove It: How to Track Marketing Campaign Response

Dec 22, 2020

Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.

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Tags: direct mail, QR Codes, marketing campaign, email marketing, brand awareness, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data

Podcast Transcript: How to create sustained data-driven, organic growth

Aug 20, 2020

Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer

Company: First Midwest Bank

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Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions

Mar 16, 2020

 

Our Guest: Eric Giesecke, Chief Marketing Officer

Company: WesBanco

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Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

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