Technology has made it easier than ever for distributed organizations to execute marketing campaigns at the local level. With marketing resource management (MRM) systems, programs can be centrally managed by corporate marketing to maintain control over things like brand standards, custom requests, messaging, regulatory compliance, and approvals, while also empowering local teams to customize campaigns to provide greater relevance to their local customers.

Tags: campaign management, marketing campaign, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, financial services marketing, distributed marketing, franchise marketing

Our Guest: Sean Hampton, SVP Chief Marketing Officer

Tags: corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, financial services marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data

 

Marketing Operations emerged in 2000, driven by rising pressure on marketing to provide greater efficiency, transparency and accountability. The function was officially recognized by analyst firm IDC in 2005 (source: MarTech Advisor).

Tags: MRM, marketing technology, marketing resource management, marketing operations, Competitive advantage, marketing data analytics, customer data management, marketing data

The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.

Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Whether your marketing budget is growing or shrinking, you no doubt need to figure out how to fund marketing’s expanding role, a growing number of marketing channels and the integration of new marketing technologies.

Tags: marketing budget, marketing strategy, marketing technology, financial services marketing, franchise marketing

Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.

Tags: MRM, marketing strategy, marketing technology, marketing resource management, relationship-building, financial services marketing, strategic bank marketing

Word-of-mouth referrals and recommendations are the currency of business success today. More than ever, they are key to establishing trust and building awareness. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services, making them a powerful resource to amplify your message.  

Tags: marketing process optimization, brand advocacy, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, local marketing automation, franchise, financial services marketing, franchise marketing

Today’s technology helps us address our goals of working smarter, faster and better. But even with the latest innovations, are there activities that Marketing continues to spend too much time on? And are these activities getting in the way of Marketing’s ability to contribute strategically to the organization?

Tags: marketing process optimization, bank marketing compliance, MRM, marketing strategy, marketing technology, marketing resource management, CRM, financial services marketing, strategic bank marketing, market research

A quarter century – that sure sounds like a long time. Think back 25 years… what do you remember about 1993? Bill Clinton was sworn in as the 42nd president of the United States. Top films were Jurassic Park, Mrs. Doubtfire, Groundhog Day, Sleepless in Seattle and Schindler’s List. The cost of a first-class stamp was $0.29.

Tags: marketing technology, print, Vya

Today’s marketers are increasingly adopting marketing resource management (MRM) solutions to help them manage a number of core use cases, from ensuring brand consistency and content localization to budget and workflow management.

Tags: MRM, marketing technology, marketing resource management, marketing technology buyers' resources