Our Guest: Sean Hampton, SVP Chief Marketing Officer
Tags: corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, financial services marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data
Personal Clout vs. Company Clout: Our People Are Our Most Important Source of Influence
Jun 11, 2013
Somewhere in America, a business leader is standing in front of an audience prepared to use the phrase, “Our most important asset is our people.” Do you think they really mean it? What about other key assets, for example:
1. Real estate
2. Rights to natural resources like oil and gas
3. Cash reserves
4. Patents
5. The corporate brand
Tags: branding, facebook, Twitter, trust, credibility, Klout, social influence, marketing, Kred, corporate branding, personal branding, social media
