A quarter century – that sure sounds like a long time. Think back 25 years… what do you remember about 1993? Bill Clinton was sworn in as the 42nd president of the United States. Top films were Jurassic Park, Mrs. Doubtfire, Groundhog Day, Sleepless in Seattle and Schindler’s List. The cost of a first-class stamp was $0.29.
Dec 10, 2015
This time of year, excess can be all around us. Too often, the holidays quickly become overwhelming and a source of stress instead of something to enjoy. To me, it’s all about getting back to the basics.
It’s about making things easier by removing items off my to-do lists, where appropriate, and staying focused on what really matters.
Oct 28, 2015
Every day, marketers are tasked with more and more responsibilities. We need to think big picture, but at the same time support sales staff spread across the country. Our productivity can take a hit when we stop focusing on innovative projects in order to cross items off our to-do list.
When we get mired in this marketing minutia – the every day tasks that keep us from planning, innovative and creating powerful new campaigns – it’s time to look for ways to streamline activities and improve productivity.
Insurance agents in local markets represent your brand and services to customers every day. They share emails, brochures, sales messages, mailings and other corporate-approved marketing materials on your behalf. Setting a strategy to share the same messages and promote your brand on their social media networks is a natural extension.
Every day, marketing and operations teams face a number of hurdles just to get the right message in front of the right consumer. They need to help local branches and employees customize marketing materials, but still maintain oversight of marketing pieces.
Inspiring brand loyalty these days can be challenging. Many experts argue that building loyalty is no longer just about offering the best prices or strong customer service, but rather the entire experience a consumer has with your brand, its products, services and your employees.
We all know that feeling when an executive stops by our office or forwards an email about the latest and greatest marketing technology, trend or tool. I don’t know about you, but it usually stops me in my tracks.
If you’re reading this at work right now, stop. Take a deep breath. Roll your shoulders back and straighten up in your seat. Now proceed.
Jul 29, 2015
There is a lot of energy and excitement flowing around the halls of Vya right now. Our big brand relaunch last week certainly has something do to with that (though we have always been a high-energy group). To me, that’s because our new brand is so true to who we are, have always been and will always be. Vya captures our dedication, determination and focus that our employees live every single day, from the inside out.