Our Guest: Sean Hampton, SVP Chief Marketing Officer
Tags: bank marketing, corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data
Fresh from BAI Beacon 2018: Highlights & Surprises
Oct 31, 2018
My Vya colleagues and I recently returned from our first BAI Beacon conference (Oct. 9-11 in Orlando), and I have to say, there was a freshness about it that is often lacking at financial services industry events. The format was energizing, the content thought provoking. Here are some of the top ah-ha moments and inventive aspects we experienced.
Tags: bank marketing, strategic marketing, banking customer experience, BAI Beacon
Infographic: The Marketer’s Path to Strategic Impact
Sep 27, 2018
Is it smart to include marketing at the highest levels of strategic planning? At Vya, we think so. Organizations across a wide range of industries are searching for ways to gain their competitive advantage in the face of rapidly changing market dynamics. More than ever, marketing’s influence and insight can and should play a role in high-level business strategy.
It goes without saying that change is often met with resistance. But in marketing, change and the next big idea is key to attracting new consumers, gaining market share and raising awareness of your brand. Leading change with new initiatives is an important part of any marketer’s job. Fortunately, the path of change can be a smoother, easier one to navigate with the right tools at your disposal. Here are just a few of my tips on approaching, and leading, change in your organization.
Tags: marketing resource management, strategic marketing, Leading change