As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.
Tags: marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data
Marketing Operations emerged in 2000, driven by rising pressure on marketing to provide greater efficiency, transparency and accountability. The function was officially recognized by analyst firm IDC in 2005 (source: MarTech Advisor).
Tags: MRM, marketing technology, marketing resource management, marketing operations, Competitive advantage, marketing data analytics, customer data management, marketing data
When a marketing analyst begins the quest to build a predictive model for a marketing campaign using past data to forecast future actions, it should be simple, right?
Use past data to predict future actions. It’s science.
Tags: marketing campaign, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data, predictive modeling, predictive modeling for marketing campaigns
Dec 22, 2020
Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.
Tags: QR Codes, marketing campaign, email marketing, direct mail marketing, brand awareness, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data
As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.
Tags: marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data
Sep 29, 2020
Like so many businesses, Vya has been assessing the longer-term impacts of COVID-19 – for our own business and for our clients. While we can’t fully predict what will happen next, we do believe that in a post-COVID economy, you can’t just go back to being the company you were before 2020.
Tags: data, marketing data analytics, data-driven marketing, data and analytics, customer data management
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