As an internal advocate for the customer perspective, marketing touches all aspects of customer service. Product managers in marketing are tasked with ensuring not only product quality, but also the quality of the support materials and resources available for their product lines, while brand managers are charged with overseeing customer experience excellence throughout the customer lifecycle. Just as every department has a stake in elevating the customer experience, QR codes can create value-added impressions across multiple customer touch points. Below are four innovative ways QR codes can be used to improve the Customer Experience.
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Tags:
QR Codes,
customer experience
July heralds summer excitement in full force with fireworks, the start of the London 2012 Olympics and the kickoff of the World Choir Games, which will be hosted locally in Cincinnati. And with long days full of sunshine, July is a perfect month for ongoing gardening and home improvement and repair projects.
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Tags:
marketing ideas,
QR Codes,
insurance,
marketing campaign,
Building Products,
financial services marketing
Whether your focus is B2B or B2C marketing, manufacturers in the building products industry can benefit from integrating QR codes into their multi-channel marketing promotions strategies.
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Tags:
marketing ideas,
QR Codes,
marketing campaign,
Building Products,
Continuity Campaigns
QR codes are the perfect marketing medium to drive new customer acquisition.
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Tags:
Marketing Programs,
QR Codes,
Customer Acquisition
New players in loyalty such as Perx and Punchd have evolved loyalty programs through their innovative uses of QR codes. Quick response codes are an ideal pairing with loyalty programs because they make it easy for customers to enroll in your program and register for discounts and incentives at the point of purchase while your company is still top of mind. Here is our guide to integrating QR codes into your loyalty program, including caveats for getting started and examples of successful applications to help inspire your own successful QR-loyalty pairing.
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Tags:
Marketing Programs,
QR Codes
June is host to the first day of summer and carries the official designation of Great Outdoors Month. Customers look forward to Father’s Day and outdoor sporting events, including the US Open and the beginning of the Wimbledon. June is also a perfect month to tackle summer home, landscaping, and gardening projects.
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Tags:
marketing ideas,
QR Codes,
insurance,
marketing campaign,
Building Products,
financial services marketing
We’ve talked frequently in the DocuStar (now Vya) blog about the importance of providing convenience with the QR scan. Here we share some innovative ways insurance companies are using QR codes to add value and provide convenience with the scan.
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Tags:
QR Codes,
insurance,
QR Code Strategy,
Insurance Marketing
Joint, co-branded events are an effective tool in your marketing promotions mix to help distributed sales channels reach new prospects and close the sale. Events and seminars are excellent opportunities for new prospects to learn more about your product or service, and in-person meetings with current customers can also generate new up-sell and cross-sell opportunities. Co-op marketing events and seminars also provide a means for insurance, financial services and manufacturers, such as building products companies, to get closer to their end-customers while overseeing delivery of the brand message. Here’s your checklist for executing a seamless co-op marketing event or seminar from start to finish.
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Tags:
branding,
Marketing Programs,
manufacturing marketing,
QR Codes,
insurance,
Distributed Sales Model,
Building Products,
MRM,
marketing resource management,
financial services marketing,
sales and marketing alignment
Consumers are increasingly reviewing product information online before the sale to help guide their buying decisions. QR codes are a great vehicle to provide product information to buyers throughout the pre-purchase research process. If you use them effectively, QR codes can also help your brand stay on the short list throughout the customer’s buying decision and help promote the sale. 18% of customers have scanned QR codes to make a purchase according to Chadwick Martin Bailey, so it’s important to use QR codes to help guide the customer’s buying decision. Below we share examples to help maximize your use of QR codes in pre-purchase research.
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Tags:
QR Codes,
Distributed Sales Model,
Building Products,
QR Code Strategy
May is host to a number of events that customers look forward to, including Mother’s Day, the Indy 500 and Memorial Day, marking the unofficial beginning of summer and the outdoor season. May is also host to graduations and National Teacher Day.
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Tags:
marketing ideas,
QR Codes,
insurance,
marketing campaign,
Building Products,
financial services marketing
