New Year, New Series! Multichannel Marketing Campaign Ideas for January

Dec 04, 2012

Here at DocuStar, we have extensive experience helping client marketing teams execute highly targeted marketing campaigns through the integration of digital marketing technology and variable data printing. To help share best practices in multichannel campaign management, we are pleased to announce a new monthly blog series providing multichannel campaign ideas. As the New Year approaches, here are some creative ideas for crafting your own multichannel campaigns this January.

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Tags: marketing ideas, PURLs, Automotive, financial services, QR Codes, insurance, marketing campaign, Building Products, personalization

5 Thankful Themes for November QR Code Campaigns

Oct 02, 2012

November brings perfect temperatures for curling up around the fire with a cup of your favorite warm beverage, conjuring images of family togetherness and thankfulness alike. In the spirit of thankfulness, here are five creative QR code themes to connect with your customers this November.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products, Retail

Ensure Convenience & Efficiency in Your QR Codes – A QR Code Workshop

Aug 16, 2012

Many companies are finding more progressive ways to bring customers to them. Integrating QR Codes into advertisements are a great opportunity to enable a deeper customer engagement. In order to make this work, the QR scan must provide convenience and show value. This QR Code Workshop Series presents examples to emulate to help you improve the effectiveness of your QR Code and the resources it offers.

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Tags: QR Codes, insurance, marketing campaign, QR Code Workshop

QR Code Deployment and Apple’s Passbook: Game-Changing Innovation?

Aug 07, 2012

Despite press criticism, QR codes have arguably emerged from Gartner’s Trough of Disillusionment and could reach a broader audience with the release of Apple’s iOS 6, according to Business Week:

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Tags: QR Codes, marketing campaign

Get Smart! – 5 Information-Packed Themes for September QR Code Campaigns

Aug 02, 2012

With the start of fall in September, the summer heat is finally winding down (we hope!). From Labor Day gatherings to the 2012 NFL season kickoff, changing leaves and fall outdoor projects, the beginning of fall provides many themes for creative QR code campaign ideas.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products

QR Codes, Content, and Mobile Engagement after the Scan

Jul 17, 2012

With nearly 50 percent of mobile phone users in the U.S. carrying smartphones, and 25 percent of this sample also carrying tablets, connected devices and tablets have gone mainstream and are leading the shift towards a mobile-driven consumer decision journey. Accordingly, the IBM State of Marketing 2012 report found that 41% of marketers worldwide cite the growth of channel and device choices as the top challenge to their company over the next 5 years, while adoption of mobile websites and mobile applications grows.

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Tags: QR Codes, marketing campaign, marketing strategy, customer experience

Hello, Great Outdoors! – 5 Creative Themes for August QR Code Campaigns

Jul 10, 2012

While the dog days of summer are winding down, August is host to cookouts, outdoor entertainment, and back to school preparations alike. As much time as you’ll be spending outdoors, however, checking your air conditioning units and reducing cooling costs should also be a priority.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products

Effective Use of QR Codes in Advertising – A QR Code Workshop

Jun 28, 2012

As the adoption of QR Codes continues to grow, companies are becoming more savvy in their use of this application. Initially, QR Codes were scanned out of curiosity. Now people want to see the value it has to offer. This QR Code Workshop Series presents examples to emulate to help you improve the effectiveness of your QR Code initiatives.

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Tags: QR Codes, Building Products, QR Code Workshop

QR Code Adoption & Use in the Financial Services Industry

Jun 26, 2012

According to Forrester Research, over $200 billion in payments will be collected via mobile devices by 2015. Given the expediency of QR codes as a personalized channel to online payment portals, it’s not surprising that QR codes have seen progressive adoption in the financial services industry. Below, we summarize QR code usage statistics and the most creative and effective uses of QR codes in the financial services industry today.

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Tags: marketing ideas, financial services, QR Codes

How to Strategically Reduce Marketing Costs

Jun 21, 2012

In marketing strategy, sometimes the difference between good and great marketing

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Tags: QR Codes, MRM, marketing strategy, marketing resource management, local marketing automation

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