QR codes are an ideal marketing technology for trade shows and an easy way for attendees to access online resources while they are away from their computers. Even though you’re working with a relatively targeted and focused audience on the tradeshow floor, it’s still important to provide a compelling reason for prospects to scan QR codes, for example, by providing information or offering an incentive for discounted products or services. Below are some of our ideas for creative uses of QR codes at trade shows.

Although QR Codes are being used across varieties of industries, it is still critical to stress the importance of creating mobile friendly landing pages and to continue to expand on the innovation of QR Code applications. In that respect, we are excited to announce a new blog series on the reviews of current QR Codes that organizations are using in their marketing. For each blog, we will choose a QR Code to review and then offer tips and tricks on how to improve on them.

April marks the celebration of Easter, the opening day of Major League Baseball, Tax Day and hopefully the last frost heralding the beginning of garden season for the Northern and Central Midwest regions.

2011 saw exciting growth in U.S. QR code adoption. Building on the information we compiled in part 1 of this series, below you will find key QR code statistics summarized as well as key takeaways from the observed trends.

If March has a color, it would be green. In its (hopefully) verdant splendor, March ushers in the beginning of spring and is also host to St. Patrick’s Day and Earth Day, providing several seasonal themes you can incorporate into creative QR campaigns. Continuing our monthly blog series providing QR campaign ideas, here’s the March line-up.

While social media continues to gain headway, continuity, or drip campaigns (email, direct mail or a combination) still remain a highly effective approach for nurturing prospects towards increased engagement and interaction with your brand. When coupled with an online element, such as URLs, PURLs or QR codes, measurement tools offered through marketing resource management (MRM) systems can deliver powerful analytics to optimize the sales cycle – providing a wealth of data to improve customer segmentation and content personalization.

Recent research from Chadwick Martin Bailey shows that the top reason consumers scanned QR codes is curiosity (46 percent), and this should give marketers pause. As the novelty of QR codes wears off, marketers will need to find innovative ways to deliver value after the scan.

Many marketing departments focus on messaging to prospects to generate sales and then halt communications once the prospect becomes a customer. However, communicating with new customers once the sale has closed is critical. This is when continued relationship-building is more important than ever in order to build loyalty and increase the potential for future sales.

Continuing our monthly blog series providing ideas for integrating QR codes into your marketing initiatives, the following are some creative promotional campaign ideas, organized by theme, that provide relevant reasons to connect with your customers this February. Feel free to use this post as a starting off point for brainstorming your February campaigns, or to apply any themes you especially like in your vertical directly.

Effective marketing promotions don’t just generate awareness: They also move customers to action, and the QR code is a perfect vehicle to facilitate interaction and engagement with your brand. Unfortunately, it seems that QR codes are often being used haphazardly rather than as part of an overall marketing strategy. To address this situation, we are launching a four part blog series discussing QR codes as they relate to the 4 P’s of marketing. In this blog, we provide important insights to help you integrate QR codes seamlessly into your promotions strategy. Future blog posts will address QR codes in the context of product, price, and place.