Whether you are in the financial services, insurance or manufacturing (e.g. building products) verticals, planning joint campaigns with your distributed sales channels is a great way to generate new up-sell and cross-sell business. Because they already know and likely trust your business, existing customers are a prime audience for additional sales, but they may not be properly informed about the full scope of products or services in your portfolio. You may expect that your distributors are taking initiative to nurture up-sell and cross-sell business from their current customers, but they may need a little push. However, if you provide direction and make it easy for distributors to participate, you can both profit. Here’s how:
Tags: Marketing Programs, insurance, marketing campaign, Distributed Sales Model, Building Products, MRM, marketing resource management, local marketing automation, financial services marketing, sales and marketing alignment
Because they target customers across multiple channels, multichannel marketing campaigns are an effective strategy to breakthrough advertising clutter and capture customer and prospect interest. Multichannel campaigns can also help to generate measureable results through integration with technologies such as PURLs and QR codes. As we move into the New Year, here are some creative ideas to help you get a head start on planning your February multichannel campaigns.
Here at DocuStar, we have extensive experience helping client marketing teams execute highly targeted marketing campaigns through the integration of digital marketing technology and variable data printing. To help share best practices in multichannel campaign management, we are pleased to announce a new monthly blog series providing multichannel campaign ideas. As the New Year approaches, here are some creative ideas for crafting your own multichannel campaigns this January.
Oct 02, 2012
November brings perfect temperatures for curling up around the fire with a cup of your favorite warm beverage, conjuring images of family togetherness and thankfulness alike. In the spirit of thankfulness, here are five creative QR code themes to connect with your customers this November.
With the start of fall in September, the summer heat is finally winding down (we hope!). From Labor Day gatherings to the 2012 NFL season kickoff, changing leaves and fall outdoor projects, the beginning of fall provides many themes for creative QR code campaign ideas.
While the dog days of summer are winding down, August is host to cookouts, outdoor entertainment, and back to school preparations alike. As much time as you’ll be spending outdoors, however, checking your air conditioning units and reducing cooling costs should also be a priority.
As the adoption of QR Codes continues to grow, companies are becoming more savvy in their use of this application. Initially, QR Codes were scanned out of curiosity. Now people want to see the value it has to offer. This QR Code Workshop Series presents examples to emulate to help you improve the effectiveness of your QR Code initiatives.
July heralds summer excitement in full force with fireworks, the start of the London 2012 Olympics and the kickoff of the World Choir Games, which will be hosted locally in Cincinnati. And with long days full of sunshine, July is a perfect month for ongoing gardening and home improvement and repair projects.
May 30, 2012
Whether your focus is B2B or B2C marketing, manufacturers in the building products industry can benefit from integrating QR codes into their multi-channel marketing promotions strategies.
May 01, 2012
June is host to the first day of summer and carries the official designation of Great Outdoors Month. Customers look forward to Father’s Day and outdoor sporting events, including the US Open and the beginning of the Wimbledon. June is also a perfect month to tackle summer home, landscaping, and gardening projects.