A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.
Dec 22, 2020
Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.
Feb 19, 2013
In today’s era of digital marketing, content is king. But context is key to successfully personalizing messages for your diverse target segments. Communicating effectively in today’s marketing environment demands segment level personalization – but all too often, personalization and scale are seen as competing ends. If personalization seems complex, do not dismay. You can personalize your message at scale, reduce cost inefficiencies and improve conversions in the process. Here are three guidelines:
Multichannel marketing campaigns leveraging more than one communications channel – such as direct mailers incorporating QR codes and PURLs – can help to shorten the path from campaign to conversion and generate measureable results. Here are some creative ideas for driving new business, goodwill and conversions through your March campaigns.
Theme: Staying in Touch/Upsell Campaigns
Sample Industries: Financial Services, Health Insurance, Life Insurance, Property and Casualty Insurance
On-the-go banking is being offered more and more by financial services companies. Although many consumers still favor accessing information from a web browser, a mobile banking study done in January 2012 showed that 48% of mobile banking users downloaded their bank’s mobile banking application. This level of interest opens a door for QR codes in the financial industry to lead users directly to application downloads for mobile banking and making mobile payments. Applying this tactic can enhance and increase mobile commerce.
Because they target customers across multiple channels, multichannel marketing campaigns are an effective strategy to breakthrough advertising clutter and capture customer and prospect interest. Multichannel campaigns can also help to generate measureable results through integration with technologies such as PURLs and QR codes. As we move into the New Year, here are some creative ideas to help you get a head start on planning your February multichannel campaigns.
Just because QR codes are more prevalent does not necessarily mean they are being used in the most effective manner. It is easy to get caught up in the newness of this marketing tool and use QR codes haphazardly instead of incorporating them into a well planned marketing strategy. In recent blog posts we addressed the promotions, price and product aspects of your marketing strategy and how the use of QR codes can fit into each of these plans. Today we will discuss “place” or your product distribution strategy.
As more consumers embrace the use of smart phones, QR codes are being increasingly utilized as a marketing tool. QR codes present an opportunity to easily connect with your clients and potential clients by having your product information easily accessible to scan.
QR codes are showing up more and more these days as marketers continue to develop innovative ways to use them. Since QR codes provide a targeted way to deliver a message, it is important to approach them with a specific strategy in mind, so the information is always timely and relevant. Part 1 of our discussion on Effectively Integrating QR Codes into Your Marketing Strategy addressed the promotions aspect of your marketing strategy. Part 2 focuses on a potentially very fluid aspect of the marketing plan – price.
Review you pricing plans.
Mobile-optimized websites are becoming an essential tool for delivering sales conversions and promoting the sale. Here we summarize the latest information you need to know about consumer pre-purchase behavior and demand for mobile websites, including strategies for converting customers with a mobile-optimized website – both in-store and online.