“Dear Sir or Madam…”

In the days before technology made it easier to personalize correspondence, it would be common to get several pieces of mail addressed to “sir or madam” or “resident” on any given day.

However, technology like marketing resource management systems has changed this. Savvy marketers can do more than customize the name of the person receiving the note. They can also tailor messages and images, both digitally and in print.

Tags: insurance, direct mail marketing, marketing resource management, personalized marketing

Insurance agents in local markets represent your brand and services to customers every day. They share emails, brochures, sales messages, mailings and other corporate-approved marketing materials on your behalf. Setting a strategy to share the same messages and promote your brand on their social media networks is a natural extension.

Tags: insurance, Insurance Marketing, social media strategy, Vya, insurance agents, how insurance agents can use social media

Inspiring brand loyalty these days can be challenging. Many experts argue that building loyalty is no longer just about offering the best prices or strong customer service, but rather the entire experience a consumer has with your brand, its products, services and your employees.

Tags: insurance, Insurance Marketing, Vya, customer onboarding, brand loyalty

There’s no industry more dynamic than the insurance industry. Facing strong competition, evolving customer needs and strict regulation, insurance companies need to be able to operate consistently—while also staying flexible to quickly adapt to change.

Tags: insurance, Insurance Marketing

Have you been hearing more about “co-branded” campaigns lately? It’s with good reason. Co-branded marketing campaigns can increase your reach and introduce you to new audiences, and drive brand awareness and sales.

Tags: manufacturing marketing, insurance, marketing resource management, co-branded, co-branded campaigns

Who doesn’t want to spend money wisely? When it comes to using co-op or market development funds (MDF), effective fund management at the local level is the key to success.

Tags: co-op marketing, manufacturing marketing, distributors, distributed sales, insurance, co-op funds, market distribution funds, dealers, MDF funds, channel partners, financial services marketing

Fall is just around the corner, so prepare to ramp up your sales and marketing efforts with these September multichannel campaign ideas:

Tags: marketing ideas, QR code, summer, ecommerce, creative marketing, multichannel marketing, insurance, marketing campaign, email marketing, direct mail marketing, literacy, September, financial services marketing

As summer winds down, give some consideration to these multi-channel campaign ideas playing off of some lesser-known August holidays.

Tags: marketing ideas, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, insurance, marketing campaign, email marketing, direct mail marketing, social media, August, referrals, Medicare, financial services marketing

Just because July brings with it the dog days of summer doesn’t mean you should have to sweat your sales, too. Here are three ideas to help you get through the hot sales heat.

Theme: Summer Blockbuster Movie Season

Tags: marketing ideas, QR code, summer, July, ecommerce, health care, creative marketing, multichannel marketing, insurance, marketing campaign, email marketing, direct mail marketing, social media, financial services marketing

Whether you are in the financial services, insurance or manufacturing (e.g. building products) verticals, planning joint campaigns with your distributed sales channels is a great way to generate new up-sell and cross-sell business. Because they already know and likely trust your business, existing customers are a prime audience for additional sales, but they may not be properly informed about the full scope of products or services in your portfolio. You may expect that your distributors are taking initiative to nurture up-sell and cross-sell business from their current customers, but they may need a little push. However, if you provide direction and make it easy for distributors to participate, you can both profit. Here’s how:

Tags: Marketing Programs, insurance, marketing campaign, Distributed Sales Model, Building Products, MRM, marketing resource management, local marketing automation, financial services marketing, sales and marketing alignment