June brings with it plenty of hot weather…along with plenty of summer marketing opportunities. Check out these multi-channel campaigns to boost your bottom line.

Theme: National Doughnut Day (June 7)

Tags: marketing ideas, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, June, insurance, marketing campaign, email marketing, direct mail marketing, social media, financial services marketing

Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.

Tags: digital marketing, big data, manufacturing marketing, online marketing, brand management, traditional marketing, campaign management, insurance, direct mail marketing, MRM, social media, marketing technology, marketing resource management, financial services marketing

As the weather continues to warm and spring swings into full gear, here are some ideas to help fill out your May marketing calendar.

Tags: marketing ideas, QR code, creative marketing, multichannel marketing, May, insurance, marketing campaign, email marketing, direct mail marketing, social media, financial services marketing

A new month means new opportunities to connect with clients in meaningful ways through creative multichannel campaigns. Here are a few ideas to help you capitalize on all of the positive energy April and the turn of the season from winter to spring have to offer.

Tags: marketing ideas, QR code, insurance, marketing campaign, PURL, direct mail marketing, social media, financial services marketing

Multichannel marketing campaigns leveraging more than one communications channel – such as direct mailers incorporating QR codes and PURLs – can help to shorten the path from campaign to conversion and generate measureable results. Here are some creative ideas for driving new business, goodwill and conversions through your March campaigns.

Theme: Staying in Touch/Upsell Campaigns
Sample Industries: Financial Services, Health Insurance, Life Insurance, Property and Casualty Insurance

Tags: marketing ideas, PURLs, Consumer Package Goods, Entertainment, QR Codes, insurance, marketing campaign, MRM, marketing resource management, Retail, financial services marketing

Because they target customers across multiple channels, multichannel marketing campaigns are an effective strategy to breakthrough advertising clutter and capture customer and prospect interest. Multichannel campaigns can also help to generate measureable results through integration with technologies such as PURLs and QR codes. As we move into the New Year, here are some creative ideas to help you get a head start on planning your February multichannel campaigns.

Tags: marketing ideas, PURLs, manufacturing marketing, Automotive, QR Codes, insurance, marketing campaign, Building Products, financial services marketing

Here at DocuStar, we have extensive experience helping client marketing teams execute highly targeted marketing campaigns through the integration of digital marketing technology and variable data printing. To help share best practices in multichannel campaign management, we are pleased to announce a new monthly blog series providing multichannel campaign ideas. As the New Year approaches, here are some creative ideas for crafting your own multichannel campaigns this January.

Tags: marketing ideas, PURLs, Automotive, QR Codes, insurance, marketing campaign, Building Products, personalization, financial services marketing

According to iMedia Connection, it is estimated that manufacturers invest $50 to $520 billion dollars in co-op marketing programs annually. In comparison to the estimated total U.S. advertising spend this year of $153 billion, reports iMedia, that translates to a lot of money available for co-op programs, but much of this funding is “left on the table.” According to the article:

Tags: co-op marketing, manufacturing marketing, marketing process optimization, insurance, Distributed Sales Model, MRM, marketing technology, marketing resource management, financial services marketing

November brings perfect temperatures for curling up around the fire with a cup of your favorite warm beverage, conjuring images of family togetherness and thankfulness alike. In the spirit of thankfulness, here are five creative QR code themes to connect with your customers this November.

Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, Retail, financial services marketing

Many companies are finding more progressive ways to bring customers to them. Integrating QR Codes into advertisements are a great opportunity to enable a deeper customer engagement. In order to make this work, the QR scan must provide convenience and show value. This QR Code Workshop Series presents examples to emulate to help you improve the effectiveness of your QR Code and the resources it offers.

Tags: QR Codes, insurance, marketing campaign, QR Code Workshop