Creative Multichannel Campaign Ideas for June

May 02, 2013

June brings with it plenty of hot weather…along with plenty of summer marketing opportunities. Check out these multi-channel campaigns to boost your bottom line.

Theme: National Doughnut Day (June 7)

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Tags: marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, June, financial services, insurance, marketing campaign, email marketing, social media

How to Make the Transition to Digital Marketing

Apr 16, 2013

Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.

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Tags: digital marketing, big data, manufacturing, direct mail, online marketing, brand management, traditional marketing, campaign management, financial services, insurance, MRM, social media, marketing technology, marketing resource management

Creative Multichannel Campaign Ideas for May

Apr 03, 2013

As the weather continues to warm and spring swings into full gear, here are some ideas to help fill out your May marketing calendar.

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Tags: marketing ideas, direct mail, QR code, creative marketing, multichannel marketing, May, financial services, insurance, marketing campaign, email marketing, social media

Creative Multichannel Campaign Ideas for April

Mar 05, 2013

A new month means new opportunities to connect with clients in meaningful ways through creative multichannel campaigns. Here are a few ideas to help you capitalize on all of the positive energy April and the turn of the season from winter to spring have to offer.

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Tags: marketing ideas, direct mail, QR code, financial services, insurance, marketing campaign, PURL, social media

Creative Multichannel Marketing Campaign Ideas for March

Feb 05, 2013

Multichannel marketing campaigns leveraging more than one communications channel – such as direct mailers incorporating QR codes and PURLs – can help to shorten the path from campaign to conversion and generate measureable results. Here are some creative ideas for driving new business, goodwill and conversions through your March campaigns.

Theme: Staying in Touch/Upsell Campaigns
Sample Industries: Financial Services, Health Insurance, Life Insurance, Property and Casualty Insurance

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Tags: marketing ideas, PURLs, Consumer Package Goods, Entertainment, financial services, QR Codes, insurance, marketing campaign, MRM, marketing resource management, Retail

Creative Multichannel Marketing Campaign Ideas for February

Jan 03, 2013

Because they target customers across multiple channels, multichannel marketing campaigns are an effective strategy to breakthrough advertising clutter and capture customer and prospect interest. Multichannel campaigns can also help to generate measureable results through integration with technologies such as PURLs and QR codes. As we move into the New Year, here are some creative ideas to help you get a head start on planning your February multichannel campaigns.

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Tags: marketing ideas, PURLs, manufacturing, Automotive, financial services, QR Codes, insurance, marketing campaign, Building Products

New Year, New Series! Multichannel Marketing Campaign Ideas for January

Dec 04, 2012

Here at DocuStar, we have extensive experience helping client marketing teams execute highly targeted marketing campaigns through the integration of digital marketing technology and variable data printing. To help share best practices in multichannel campaign management, we are pleased to announce a new monthly blog series providing multichannel campaign ideas. As the New Year approaches, here are some creative ideas for crafting your own multichannel campaigns this January.

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Tags: marketing ideas, PURLs, Automotive, financial services, QR Codes, insurance, marketing campaign, Building Products, personalization

How Marketing Resource Management Helps to Streamline Co-op Marketing

Oct 04, 2012

According to iMedia Connection, it is estimated that manufacturers invest $50 to $520 billion dollars in co-op marketing programs annually. In comparison to the estimated total U.S. advertising spend this year of $153 billion, reports iMedia, that translates to a lot of money available for co-op programs, but much of this funding is “left on the table.” According to the article:

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Tags: co-op marketing, manufacturing, marketing process optimization, financial services, insurance, Distributed Sales Model, MRM, marketing technology, marketing resource management

5 Thankful Themes for November QR Code Campaigns

Oct 02, 2012

November brings perfect temperatures for curling up around the fire with a cup of your favorite warm beverage, conjuring images of family togetherness and thankfulness alike. In the spirit of thankfulness, here are five creative QR code themes to connect with your customers this November.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products, Retail

Ensure Convenience & Efficiency in Your QR Codes – A QR Code Workshop

Aug 16, 2012

Many companies are finding more progressive ways to bring customers to them. Integrating QR Codes into advertisements are a great opportunity to enable a deeper customer engagement. In order to make this work, the QR scan must provide convenience and show value. This QR Code Workshop Series presents examples to emulate to help you improve the effectiveness of your QR Code and the resources it offers.

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Tags: QR Codes, insurance, marketing campaign, QR Code Workshop

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