Get Smart! – 5 Information-Packed Themes for September QR Code Campaigns

Aug 02, 2012

With the start of fall in September, the summer heat is finally winding down (we hope!). From Labor Day gatherings to the 2012 NFL season kickoff, changing leaves and fall outdoor projects, the beginning of fall provides many themes for creative QR code campaign ideas.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products

How Technology Simplifies Insurance Marketing

Jul 31, 2012

The insurance vertical faces several industry-specific challenges such as long sales cycles as consumers use the Internet to evaluate multiple vendors during pre-purchase, customers typically only buying one or two products from the total portfolio, and agent turnover. Marketing technology systems can help to combat these challenges by simplifying the process of coordinating insurance marketing initiatives with dedicated or independent agents.

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Tags: branding, insurance, marketing campaign, marketing technology, marketing resource management

Hello, Great Outdoors! – 5 Creative Themes for August QR Code Campaigns

Jul 10, 2012

While the dog days of summer are winding down, August is host to cookouts, outdoor entertainment, and back to school preparations alike. As much time as you’ll be spending outdoors, however, checking your air conditioning units and reducing cooling costs should also be a priority.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products

Let the Games Begin! – 5 Creative Themes for July QR Code Campaigns

Jun 05, 2012

July heralds summer excitement in full force with fireworks, the start of the London 2012 Olympics and the kickoff of the World Choir Games, which will be hosted locally in Cincinnati. And with long days full of sunshine, July is a perfect month for ongoing gardening and home improvement and repair projects.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products

Make a Splash with Our June QR Campaign Ideas

May 01, 2012

June is host to the first day of summer and carries the official designation of Great Outdoors Month. Customers look forward to Father’s Day and outdoor sporting events, including the US Open and the beginning of the Wimbledon. June is also a perfect month to tackle summer home, landscaping, and gardening projects.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products

Six Innovative Uses of QR Codes in Insurance Marketing

Apr 26, 2012

We’ve talked frequently in the DocuStar (now Vya) blog about the importance of providing convenience with the QR scan. Here we share some innovative ways insurance companies are using QR codes to add value and provide convenience with the scan.

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Tags: QR Codes, insurance, QR Code Strategy, Insurance Marketing

Boost Distributed Sales Channel Success with Co-Sponsored Events

Apr 24, 2012

Joint, co-branded events are an effective tool in your marketing promotions mix to help distributed sales channels reach new prospects and close the sale. Events and seminars are excellent opportunities for new prospects to learn more about your product or service, and in-person meetings with current customers can also generate new up-sell and cross-sell opportunities. Co-op marketing events and seminars also provide a means for insurance, financial services and manufacturers, such as building products companies, to get closer to their end-customers while overseeing delivery of the brand message. Here’s your checklist for executing a seamless co-op marketing event or seminar from start to finish.

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Tags: branding, Marketing Programs, financial services, QR Codes, insurance, Distributed Sales Model, Building Products, MRM, Manufacturers, marketing resource management, sales and marketing alignment

7 Creative Themes for May QR Code Campaigns

Apr 03, 2012

May is host to a number of events that customers look forward to, including Mother’s Day, the Indy 500 and Memorial Day, marking the unofficial beginning of summer and the outdoor season. May is also host to graduations and National Teacher Day.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products

Spring Cleaning & Greening: Creative March QR Campaign Ideas

Feb 02, 2012

If March has a color, it would be green. In its (hopefully) verdant splendor, March ushers in the beginning of spring and is also host to St. Patrick’s Day and Earth Day, providing several seasonal themes you can incorporate into creative QR campaigns. Continuing our monthly blog series providing QR campaign ideas, here’s the March line-up.

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Tags: marketing ideas, financial services, QR Codes, insurance, marketing campaign, Building Products, Retail

How to Partner with Insurance Agents in a Cross-Sell / Up-Sell Campaign

Jan 05, 2012

Insurance customers tend to be very loyal but typically only purchase one or two products from their insurance agent. In order to grow customer accounts, insurance companies should engage customers in continuity or drip campaigns to stay top-of-mind between purchases. But, when it comes time for a “sales push”, how do you work with your agents and independent agencies to execute a campaign?

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Tags: insurance, Continuity Campaigns, marketing resource management

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