Why Social Media Skills Are Not Optional

Oct 23, 2013

It’s an inevitable point in the life cycle of every great advancement or leap forward: that moment when the exceptional becomes the norm. It happened with phones, televisions, automobiles – things that were revolutionary concepts when they first arrived, but eventually nearly everyone had one, and suddenly owning such items isn’t viewed as remarkable, rather as necessary.

The same holds true for business skills, and that was the focus of a book I recently read by Jay Baer called “Youtility.” New technology has always demanded new skills, but as we’ve seen time and time again, as the technology becomes more prevalent and “the norm,” so too do the skills required to operate it, and that has an impact on how businesses should look for and asses new talent.

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Tags: digital marketing, facebook, Twitter, sales, LinkedIn, marketing, human resources, customer service, social media, Retail

Creative Multichannel Marketing Campaign Ideas for March

Feb 05, 2013

Multichannel marketing campaigns leveraging more than one communications channel – such as direct mailers incorporating QR codes and PURLs – can help to shorten the path from campaign to conversion and generate measureable results. Here are some creative ideas for driving new business, goodwill and conversions through your March campaigns.

Theme: Staying in Touch/Upsell Campaigns
Sample Industries: Financial Services, Health Insurance, Life Insurance, Property and Casualty Insurance

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Tags: marketing ideas, PURLs, Consumer Package Goods, Entertainment, QR Codes, insurance, marketing campaign, MRM, marketing resource management, Retail, financial services marketing

Convert Customers with a Mobile-Optimized Website – In-Store and Online

Dec 06, 2012

Mobile-optimized websites are becoming an essential tool for delivering sales conversions and promoting the sale. Here we summarize the latest information you need to know about consumer pre-purchase behavior and demand for mobile websites, including strategies for converting customers with a mobile-optimized website – both in-store and online.

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Tags: mobile marketing, QR Codes, Retail

5 Thankful Themes for November QR Code Campaigns

Oct 02, 2012

November brings perfect temperatures for curling up around the fire with a cup of your favorite warm beverage, conjuring images of family togetherness and thankfulness alike. In the spirit of thankfulness, here are five creative QR code themes to connect with your customers this November.

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Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, Retail, financial services marketing

Spring Cleaning & Greening: Creative March QR Campaign Ideas

Feb 02, 2012

If March has a color, it would be green. In its (hopefully) verdant splendor, March ushers in the beginning of spring and is also host to St. Patrick’s Day and Earth Day, providing several seasonal themes you can incorporate into creative QR campaigns. Continuing our monthly blog series providing QR campaign ideas, here’s the March line-up.

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Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, Retail, financial services marketing

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