Creative Multichannel Campaign Ideas for April

Mar 05, 2013

A new month means new opportunities to connect with clients in meaningful ways through creative multichannel campaigns. Here are a few ideas to help you capitalize on all of the positive energy April and the turn of the season from winter to spring have to offer.

Theme: Time for baseball

Goal: Lead generation
Retail, entertainment, financial services, insurance, any other lead-driven business

  • Send out a direct mailer about your business with two mock baseball tickets (to your nearest local MLB or minor league team) included. Have QR codes on the t3-5-13_thumbickets.
    • The mailer will inform them they can enter to win two tickets to a baseball game by scanning the QR codes.
    • When the recipient scans the QR code, you can go one of two routes:

1. They’ll be taken to a contact form on a personalized URL (PURL) to fill out in order to enter, or…
2. They can scan to follow you on the social media platform of your choice.

  • After they fill out the form or follow/like your social media page, send out an e-mail saying the winner will be announced on another social media page (this way they are encouraged to follow you on some page).
  • Select a winner from the list of QR code-generated leads.
  • Send a follow-up e-mail to the other leads with the message that says or implies, “sorry you didn’t win the contest, but you can still win with us!”

Theme: Earth Day/Keep America Beautiful Month

Goal: Improve efficiency, cut expenses, social responsibility
Industries: Predominantly insurance and financial services

  • Include a postcard with a QR code in statements, bills or other direct mail communication that goes out on a regular schedule. (Or, better yet, print the QR code directly on the primary communication piece.)
  • When scanned, have the QR code send the client to a landing page that highlights a current environmental concern. On the page, give them the option to help out by switching to paperless billing, statements, etc.
  • To incentivize them, tell them you’ll donate a small amount (such as $1) to an environmental cause.
    • As an option give the client a choice of causes to send the donations to.
    • In the long run, you’ll save money on non-promotional print resources.

Theme: Are you in shape for the summer season?

Goal: Lead generation, retention/renewals, engagement
Industries: Healthcare, health insurance, fitness

  • Direct mail healthy “recipe cards” with QR codes on them.
  • The card has your company’s “recipe” for success pertaining to what you offer on it.
  • The QR code goes to a PURL with an actual healthy recipe on it and a contact form to learn more about your business.
  • Follow up with an e-mail providing more information about your offerings.
  • Start a Facebook thread for healthy recipes and, in the follow-up email, encourage followers to join you on Facebook to see more recipes and share their own.

Vya Staff

Learn how Vya can help simplify local marketing through our marketing resource management systems, campaign execution services, and print expertise.

Tags: marketing ideas, QR code, insurance, marketing campaign, PURL, direct mail marketing, social media, financial services marketing

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