On-the-go banking is being offered more and more by financial services companies. Although many consumers still favor accessing information from a web browser, a mobile banking study done in January 2012 showed that 48% of mobile banking users downloaded their bank’s mobile banking application. This level of interest opens a door for QR codes in the financial industry to lead users directly to application downloads for mobile banking and making mobile payments. Applying this tactic can enhance and increase mobile commerce.

Many companies are finding more progressive ways to bring customers to them. Integrating QR Codes into advertisements are a great opportunity to enable a deeper customer engagement. In order to make this work, the QR scan must provide convenience and show value. This QR Code Workshop Series presents examples to emulate to help you improve the effectiveness of your QR Code and the resources it offers.

As the adoption of QR Codes continues to grow, companies are becoming more savvy in their use of this application. Initially, QR Codes were scanned out of curiosity. Now people want to see the value it has to offer. This QR Code Workshop Series presents examples to emulate to help you improve the effectiveness of your QR Code initiatives.